Google alerts can be is an incredibly powerful tool. If you don't yet have one set up to track news and blog posts about your business, you're probably nowhere near the first person to find out what other people are saying about you in public forums. I've had lots of different people ask me what (paid) clipping service I use to stay on top of the press about Tablas Creek... when the reality is that I'm just using Google alerts and reading the food and wine magazines that come through the winery.
Mostly, the alerts I get let me know about writers and Web sites I'm already familiar with, although I would not otherwise have found out so soon about a Tablas Creek-related post. Every now and then, though, I get an alert that points me to a site that I should really have been aware of but wasn't. Such was the case on Monday, when I got an alert to a video post about the Tablas Creek 2004 Cotes de Tablas Blanc by Adam the Wine Guy. Adam is Adam Leemon, who I knew as sommelier at Dolce Enoteca in Los Angeles. His biography since then sounds fun, with stints as sommelier to the stars, appearances on TV and radio, and consulting gigs helping put together some of Los Angeles' top wine lists.
Two forays I didn't know about were his Web site (www.adamthewineguy.com) and his blog (adamthewineguy.blogspot.com). On his blog he posts a different interactive video wine tasting each day, along the lines of what Gary Vaynerchuk has done with so much success with Wine Library TV. Anyway, in this Monday's episode, Adam posts a video tasting of the 2004 Tablas Creek Cotes de Tablas Blanc. I thought it was a nice example of how easy (and powerful) it can be to integrate video into the creation of a blog persona.