A couple of months ago, I created a Twitter account (jasonchaas; or follow it here). I figured that I'd lurk around a little and see what uses it might have for Tablas Creek. Since then, I've spent a higher percentage of my time than usual on the road, and haven't developed it at all. I might be more motivated if I were convinced that Twitter-style updates (one or two-sentence sound bites on what's going on) were the appropriate way to communicate about Tablas Creek. But I'm not, and have been focusing on the more robust capabilities of our Facebook page and the blog world.
Still, Twitter offers some remarkable opportunities to create virtual communities and virtual events. One wine-related Twitter event is called Twitter Taste Live and has over one thousand active members who get together to hold virtual wine (and beer, and food) tastings on different themes every week or so.
On Friday, April 17th, Twitter Taste Live will focus on Hospice du Rhone. I'm not clear on how the wines get chosen or whether they vary by region (what does region mean, anyway, on the Internet?) but in California, co-organizers Jill Bernheimer (Domaine 547, Los Angeles) and Paige Granback (Jug Shop, San Francisco) decided to feature the Tablas Creek 2007 Cotes de Tablas Blanc and 2006 Mourvedre among the four wines of the communal tasting.
I have agreed to join in virtually, tasting the wines with the group and answering any questions that any of the tasters have. It will be a first for me, and will hopefully point the way for some possible virtual tasting opportunities we could do with our Tablas Creek fan base in the future. I'll post a recap here after the tasting, but if you want to participate, make sure you get the wines in advance (we're offering $10 shipping on all orders from the winery in April if you can't make it to see us or to see one of the retail partners) and then register with Twitter Taste Live. If you're planning to attend, please comment here.
Is this the future of wine tasting? I'll let you know!