One of (the literally hundreds of) Shakespeare's phrases that has entered common English parlance is Juliet's question to Romeo, "What's in a name?". She continues, "That which we call a rose by any other name would smell as sweet" with its implication that names are labels given meaning by those of us who use them, but that there is an essential quality that is independent of the name it carries. One of the risks of any enterprise is that once you've assigned a name to something, you assume that the other people who hear or read that name understand its relationship to the essential idea described the same way that you do. Industry jargon is only the most obvious example of this; in many cases the consequences of naming (or mis-naming) something can be much more subtle.
Those of you who have followed Tablas Creek are likely familiar with the vintage chart that we created back in 2006 and have updated roughly quarterly ever since. With it, we try to help our fans be as informed as we are as to where in its evolutionary life each of our wines is at the moment. After all, it's in our interest as much as our fans' that the wines that they open be drinking well, and there's no way even the most dedicated Tablas Creek follower is going to be opening as many of our wines, across as many vintages, as we do. Sharing our experiences seems to me like the least we can do.
For the last several years, we divided up the wines into the following categories:
- Hold - Too Young
- Early Maturity: Drink or Hold
- Peak Maturity: Drink or Hold
- Late Maturity: Drink
- Hold - Closed Phase
- Past its prime
Most of these seem self-explanatory enough, except for perhaps "hold - closed phase", whose depths I dove into in a blog post from 2011.
However, in recent months I've gotten a spike in comments from people who have been waiting and waiting on many of our wines to move from "Early Maturity" into "Peak Maturity". Since I've wanted to see some secondary flavors in a wine before moving it between these categories, this has meant that often several vintages accumulated as they waited -- with some wines, for a decade -- for wines to get to their peak. Now, we're proud that many of our longer-lived wines should age for two decades. But I also understand our fans' frustration that gratification delayed so long isn't particularly gratifying. And my idea was never to encourage everyone to wait for full maturity, missing out on wines' juicy vigor. That "early maturity" phase makes for wonderful drinking, and I almost certainly open more wines then than I keep until those secondary flavors start to show. Yet it seemed that what I'd hoped would be helpful was becoming, for some followers at least, a burden. And I understood why. Wouldn't you, too, like peak enjoyment out of a purchase? So, in the today's update to the vintage chart, I renamed the different categories as follows:
- More Aging Recommended
- Drinking Well: Youthful
- Drinking Well: Mature
- Late Maturity (Drink Up)
- Hold - Closed Phase
- Past its prime
I am hopeful that this change, minor as it seems, will continue to protect our fans from wines in stages likely to be disappointing while removing the stigma from opening a wine in its (relative) youth. This change is in keeping with my suspicions of drinking window recommendations (think: "best between 2025 and 2033"), and the idea that there is a single peak when wines should be drunk. This is not to deny that wines can be too young to be truly enjoyable -- often with red wines, when tannins are so powerful, or the fruit is so thick and primary, that they dominate the other elements. Or that wines can be too old, when the steady work of oxygen and time in breaking down tannins and other structural elements leave a wine tired and flat. But between these two extremes lies a wide range of experiences during which the wine is in balance. A consumer who prefers wines to show brighter fruit would typically drink wines earlier in this window. Another who prefers her wines earthier and meatier might drink them later in this window.
Or, if you're like me, and love to watch as wines move into different harmonies between fruit, acid, tannin and earth, you might consciously open wines at different phases. It wasn't Shakespeare who said "Life is a journey, not a destination." (that was Ralph Waldo Emerson), but if what's in a name can encourage more people to enjoy the journey, I'm all for it.