As many of you know, most small to medium sized wineries' businesses are only as successful as their wine clubs. They form the backbone of the direct to consumer sales that allow vineyards to thrive, and their members, if a club is done well, become advocates for the winery out in the world. A huge -- but often unseen -- component of a wine club's success is the team of people who oversee their club. They are the point people in customer service and often sales, and familiar faces or voices when members visit, phone, or open their inbox.
With that in mind, I'd like to introduce you to Dani Archambeault, one of our Wine Club Assistants here at Tablas for the last seven years. As a part of the power group of awe-inspiring ladies who make our wine club the great experience it is for its members, Dani is one of the more dynamic people you will ever meet. She knows Tablas Creek wine like nobody's business and whether you meet her at the winery, at an event, or on the parquet lanes of our local bowling alley, she's someone you'll never forget. If you come out for a visit, you will find her fielding calls in the office or dashing back and forth getting your wine orders together.
Where were you born and raised?
Porterville, CA… my father owned a Pest Management Company for Orchards & Vineyards.
When and how did you get into wine?
Not until my late twenties… I started on some Aussie Yellow Tail wines!
How did you come across Tablas Creek?
In 2010 my husband & I took a leap of faith & left the LA area hustle & bustle & headed for Paso Robles wine country. We lived in our Airstream trailer in a vineyard while working harvest & tasting room jobs. I had heard so many great things about Tablas Creek and as soon as an opportunity to work here became available I went for it! Everything about Tablas is truly exceptional… from the vineyard, the wines, the staff, and the Haas family’s passion for quality and sustainability.
What is your role here at the winery?
For the last seven years I have worked with our Wine Club Team. Our club continues to grow & we work hard to ensure everyone receives outstanding customer service.
Which are your other favorite wines or wineries locally or around the world?
My husband pulls a brisket off the smoker, I open a Tablas Creek Tannat or En Gobelet, our kids are running around the backyard screaming…. Perfect pairing =)
You and your husband Kevin have dabbled in winemaking before, any advice to aspiring winemakers?
We only make a small amount of wine every few years that we use to help raise funds for some charity projects that our close to our hearts. We love to drink wine, so being a part of the entire process is so much fun and you appreciate what’s in that bottle on a whole new level!
How do you like to spend your days off?
We live very close to downtown Paso, so we love walking downtown and enjoying where we live. Paso Robles is a great small town community where ‘everybody knows your name’ (insert cheesy Cheers song- ha!)
What would people be surprised to know about you?
There are five siblings in my family. I am the only one without a tattoo! Occasionally I get tempted by the cute butterfly or fairy… but at this point I’ve got to stay unique & in the lead as mom’s favorite!
What is one of your favorite memories here?
My favorite times at Tablas are when we share a meal together outside. Wine is such an experience, when you have amazing wine & people, & a beautiful vineyard surrounding you.. can’t beat that, right!?
How do you define success?
Live your life with faith & purpose. Count your blessings daily, don’t totally freak out in the hard times, & love the people around you dearly…. That’s success!
He strolls into my office, bright and bushy-eyed with his dilapidated Yeti in hand, no doubt on his fourth or fifth cup considering he’s been up with the sun. His stained brown Carhartts do little to hide the evidence of our lambing season that is currently going on here at Tablas Creek Vineyard. As intrigued as I am, I dare not ask about the exact origins of the stains because after all, I myself am barely through my first cup. Maya, one of his Border Collies, slinks in and flops down upon my feet. Already this is an interview I can get behind.
Nathan Stuart is our shepherd here at Tablas Creek, and one of the central figures in our recent co-branding with outdoor retail giant Patagonia Inc. We all know them for their unparalleled wizardry with all things fleece and Goretex, but they also represent something far beyond climbing gear and backcountry men with a penchant for beards.
Not only is Patagonia a leading example on sustainable, green business practices with their Footprint and Worn Wear programs, but they are also one of the leading corporate voices in the fight for preserving our lands for generations to come.
They are known for radical moves such as donating 100% of their Black Friday sales to grassroots nonprofits ($10 million in 2016 alone). And their recent fight with the federal government on behalf of our national parks. The fact that they are a B Corp -- a for-profit company that is using the power of business to solve social or environmental problems -- says a lot. Their mission statement is "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."
You could say we’re fans.
Late last year, we became one of the companies in the United States that Patagonia has been willing to co-brand with. Co-branding happens when two brands agree to join forces to share a product indicative of both their identities. Upon learning this, I was eager to unpack what the process was that led to this move by both our companies, as well as why we were chosen to be one of the companies to share brands on their gear and be able to resell it in our tasting room. I can also safely say, the Tablas crew has never looked more dashing battling the frosty morning winters here in Paso.
Basically it all boils down to two words: carbon sequestration.
If that phrase makes you scratch your head as much as it did me, have no fear because that is where our indomitable shepherd Nathan comes in, along with our Viticulturist and resident vine whisperer Jordan Lonborg to explain the science behind it. But first, some context.
Since our inception, Tablas Creek has made it a priority to farm with as positive an environmental impact as possible. We have been organic since the day our first rootstock touched the soil and certified Demeter biodynamic as of last year. As Nathan says in his characteristically blunt way, “at Tablas we were organic before it was popular. We’re certified biodynamic which is just taking that to the next level. We’re holding ourselves to a higher accountability and pushing to create something that goes beyond us.”
Our flock of some two-hundred sheep and alpacas, plus a llama and donkey or two, is the core of our vineyard's holistic management program. According to Nathan, "holistic management encompasses organic, biodynamic, mob grazing, rotational and regenerative grazing, and asks how we can best benefit the land. We use varied processes depending on the acres, so we are responding directly to the land and listen to what it needs from us to build the relationship." The sheep are moved every couple days to a new section of the vineyard, where they fertilize and till the soil, providing nutrients for our vines and controlling weeds. "The way we manage the sheep on our land is attempting to mimic the buffalo of the plains in centuries past" Nathan continues. The American plains were amongst the most fertile soils in the world, massive repositories of organic carbon, and the rotational grazing provided naturally by the vast, moving herds of American buffalo were a large part of why.1
While our grazing plan falls into Nathan’s sheepish hands, the care of the vines themselves is the responsibility of Jordan Lonborg, our Viticulturist. Upon joining the Tablas family in 2016, one of Jordy's first goals was to move forward with biodynamic certification. He broke down the soil and vine management in a way that didn’t leave my right-oriented brain spinning:
"We are creating a self-sustaining ecosystem right on the property. In order to do this we need to maintain the balance of the land. All of our grape skins, stems, and vine prunings are incorporated into our massive compost program and are returned to the soil on a yearly basis. We capture native bee swarms on the property and raise them to assist in pollination of our cover crops. There are large swaths of beneficial insect gardens planted throughout the vineyard to attract predatory insects, as well as providing a source of nectar and pollen for the honey bees in this arid climate. We also have an ever increasing raptor program on our acres as well. To enhance biodiversity we plant at least one fruit tree for every acre of grapevines on the ranch. Most importantly, we employ a group of 8-10 people throughout the entire year for vineyard work rather than hire random crews for labor as we need them. Our footprint is already smaller than most in this industry and we only plan on continuing to make moves to decrease it.”
So how do regenerative grazing and bee swarms and all these holistic processes tie into carbon sequestration? Carbon sequestration is the process of capturing atmospheric carbon dioxide and storing it in another form to help slow or reverse the accumulation of greenhouse gases, the vast majority of which are released by the burning of fossil fuels. Soil that is treated with anthropogenic fertilizers or pesticides is not able to accumulate or break down the organic matter that holistic soils can. Organic matter equals carbon in the soil, rather than the atmosphere. And there are other benefits. In Nathan's words: "Soil holds carbon. Carbon holds water. So if we hold more carbon in the soil instead of the atmosphere, we’re pulling more water out of the air. And water vapor is another greenhouse gas. Think of it like a holistic raindance if you will, which is attempting to slow the heating of our climate. The carbon is in the wrong place at the wrong time and we’re working on doing what we can to set us on the right path once again." Carbon sequestration is the key, ultimately, to reversing the most critical environmental impacts of the industrial revolution, and is the ultimate goal of the new wave of sustainable agriculture.
A short video that Nathan referred me to called The Soil Story by Kiss the Ground proved to be immensely insightful. Kiss the Ground is a nonprofit working on creating greater public engagement with the pervasive issue of global soil restoration. And not to mention their graphics guy has some serious skills.
Between our holistic approach to vineyard management and Patagonia's stalwart belief in the fundamental importance of sustainable green business practices, the co-branding is something we can all be proud of. When I asked Jordy why he thought the Patagonia co-branding made sense he replied,
"When it comes down to it, it’s about trying to be the best stewards of the land we could possibly be. I think that’s the bottom line of both companies, obviously there’s a profitability side to it and everyone’s got to be able to run a business and make money, but that’s not the reason we come to work everyday. We use our position in the wine industry to shed light on important sustainability processes. And in the end we do spend more money than most wineries to achieve that stewardship and I think Patagonia’s probably right along the same path."
Leslie Castillo, our Tasting Room Team Lead as well as the wife of our shepherd Nathan, and avid reader of everything Yvon Chouinard, was our point woman in reaching out and building our relationship with Patagonia. “I 100% believe in what we do here at the vineyard with our wines, and so I also wanted to start working with people and companies that are like-minded, people that care about the planet in an intentional way and not just for marketing. I see that in Patagonia.”
She, along with all of us here at Tablas who strive to uphold the ideals we think a business should embody, are fortified all the more by the decision to co-brand with a company such as Patagonia.
We are merely two companies amongst thousands in our respective fields. But we each try to do our part individually. If we can work together to accomplish more, we should.
Here at Tablas Creek it’s been a busy start to 2018. With winter pruning almost over and bottling season well under way, the vineyard and cellar have been a constant hive of motion. Not to mention preparing our spring wine club shipments for release in mid-March as well (pro-tip: the Vermentino this year is insane). But maybe most exciting development is a new way to experience our wines in our tasting room; with a seated flight tasting.
For a long time, the tasting room experience didn't change much. You belly up to the bar, your server gives you a little history of the winery and pours you the first wine, and you move on down the tasting list. Some wineries offer you the ability to customize the list, or ask you to pick a few from a larger selection. But the basic experience stayed more or less the same. Sometimes, that's exactly what you want: a chance to taste through a range of wines, to chat with a knowledgeable pourer, and to learn a little about the history and background of the winery you're visiting.
But for a while now we've felt that we wanted to also offer a more in-depth, more focused experience. I asked Jason Haas what his thinking was and here's how he explained it:
"Wine is enriched by context. What I mean by that is that wines, at their best, provide a window into the place and year in which they were grown, and into the people who made them. One of the best ways to learn about wines is to be able to go back and forth between two or three wines that share something in common -- maybe a grape, maybe a vintage, maybe a winemaking treatment -- and use what's similar about the wines to highlight what is different. That's rarely possible in a standard tasting room setting, because you're tasting the wines in sequence. We're excited to start offering flight tastings, which include multiple vintages of our Esprit de Tablas wines, to give our guests the opportunity to experience Tablas Creek's wines in a more curated environment."
Flights are nothing new to the wine world, but it was important for us to not lose our personal touch that is part of our tasting room’s pouring style. We spent last six weeks remodeling the smaller tasting room (to the left, as you walk in) into the chamber that it is now, with three small tables for two or four people, and one larger communal table for groups of up to eight. Not only are you seated at your leisure but you also have a full hour to contemplate, compare, and contrast the six wines we will place in front of you. For the warmer months to come we also have the option for you to enjoy your flight outside on a private patio, to better appreciate that California sun from the safety of our veranda.
To start, we've designed three separate flights for you: a Classic, a Reds-only, and a Whites-only. Each was created in order to highlight not only our Rhone blends but also some of the smaller production and wine club wines that we produce.
The three-vintage vertical of our flagship Esprit that you can see in the reds-only flight had me particularly purring.
Although we will be pouring you your flight at the outset of your tasting, and we have prepared detailed folios with everything from the history of the winery to how the wines were made, this doesn't mean you'll be left on your own. The dedicated hosts in our new flight room will act as your guide through the experience, adding context and background, answering questions, and customizing your wines based on what you're most interested in seeing. Don’t be surprised if he or she pulls up a chair at one point or another!
Reservations are strongly recommended, although if we have free space available we will do our best to accommodate walk-ins. Flight tastings are $25 per person ($10 for wine club members), fee waived with a $75 purchase. Because of our seating constraints, this experience is limited to groups of 8 or fewer. For more information or to reserve a time, go to tablascreek.com/visiting and if you have questions, please email firstname.lastname@example.org. And if you've had similar experiences you've loved at other wineries, please let us know in the comments. We're actively soliciting ideas and feedback.