Tablas Creek is a 2016 Wine Blog Awards Finalist

WBA_logoI was excited to learn today that we are a finalist for the 2016 Wine Blog Awards. These awards, created in 2007 by the tireless Tom Wark to honor the growing number and quality of wine bloggers, have been awarded each year since.

This is the tenth year of the awards, and the eighth year where we've been a finalist. Our consistency is the accomplishment I'm proudest of. Blogging can be a slog at times. There is a start-up period where no one much is reading what you're saying. And then, after a few years in a seasonal, cyclical endeavor, it becomes a struggle to feel like you aren't just repeating yourself. In order to keep the blog feeling fresh and relevant, I've tried to bring new voices into the mix, and this past year, we've added two new series, both of which I think add fresh perspectives: the Eat Drink Tablas series featuring food & wine pairings by Suphada Rom, and the Q & A with Tablas series, where Lauren Phelps interviews some of the key members of our team.

Like last year, our category is "Best Winery/Industry Blog". There is one other returning blog from last year's finalists (last year's winning Berry Bros. & Rudd blog, from the venerable UK retailer). The other finalists are all new to the awards, though I was excited to see a personal local favorite (the Wine Lohr blog, from J. Lohr, which should win for its name alone). The other three entries are new to me, and I look forward to getting to know them over the next few days.  And, of course, ours is just one category; there are seven categories in all.  Getting to know the other finalists' work [click here] is always my favorite part of the whole process.  I hope that you will as well.  If, after doing so, you'd care to vote for us, we'd be honored.  The winner will be determined half by the voting of the judges, and half by the votes of the public.  Voting ends June 13th.

I like to celebrate these nominations by looking back at some memorable posts from the last year.  Here are ten of my favorites of the 62 entries we've posted in the last year, with a little about why each has stuck with me:

  • The Early Years of Tablas Creek. Last summer, I received a treasure trove of photographs from Dick Hoenisch, our original nursery and vineyard manager who has since moved on to a career in academia.  These photographs, from when we bought the property in 1989 through the original construction of our winery building in 1997, were like a time capsule that I think anyone who only knows us as a mature winery will find fascinating.
  • On the Rhone: a Post-Cruise Appreciation. My dad helped lead the Tablas Creek Rhone River cruise last August.  When he came back, he wrote up the experience vividly enough that you'll feel like you were there. The amazing photographs provided by Jeffery Clark, a wine club member on the cruise, are the icing on the cake.
  • Coming (Soon) to Fruition. I always love Chelsea Franchi's blogs because of their combination of intimacy and humor. Read this, and you'll know what it's like to anticipate (and dread) the onset of the harvest season. 
  • What's Next for the New Paso Robles AVAs. I was invited late last year to present at a continuing education law seminar, focused on the AVA approval process and prospects for the 11 Paso Robles sub-AVAs. It gave me a chance to look forward at what the future might look like. What these new AVAs mean (and should mean) in the marketplace is a fascinating question, and I enjoyed delving into it in some depth.
  • Customer Service Lessons from an Overcrowded Restaurant. I think this is one anyone can relate to: a favorite place that's just not on its game one night. But in the age of Yelp, the consequences to that place can be lasting. Hopefully, I helped someone, somewhere, avoid this.
  • A 60 Year Career in a Bottle of Delaporte Sancerre. A second piece by my dad, reflecting on opening a bottle of wine he'd first encountered (many vintages earlier) on his first buying trip to France. Even more fun: that same day, the original proprietor's great-grandson had presented the estate's newest wines to Vineyard Brands, the company he founded.
  • Braised Short Ribs: A Cold-Weather Pairing Fit for Rain or Snow. I could have picked any of Suphada's Eat Drink Tablas entries, but this was maybe my favorite: seasonal and delicious, with her super photographs illustrating every stage of the recipe.
  • Why the Future May Look a Lot Like the Crazy 2015 Vintage. This came out of my being invited to give the keynote address to a viticulture conference held here in Paso Robles. The opportunity to go back and look at what made 2015 so unusual was, I think, both instructive and unsettling.
  • The Swarm, the Hive, and Tablas Creek Honey. Viticulturist Jordan Lonborg's first blog was a knockout, taking you inside the quest to catch a wild swarm of bees. The photographs that accompanied the piece were equally amazing.
  • Grenache Blanc's Moment in the Sun. Some blogs take work to write. This was one that sprang onto the keyboard almost fully formed, thanks to conversations I'd had in recent weeks with both the Wine Spectator and Wine Enthusiast. Love seeing the attention for this grape that we introduced into California more than two decades ago.

Thank you for coming on this journey with me and with us: 660 posts in all since we began the blog in November of 2005. As we pass our ten year mark, it's gratifying to know that we're still going strong. And if you're still reading, but haven't checked out the other finalists, go do that now. Wine blogs, at their best, plunge you into the inner workings of a world that is still too often shrouded in mystique. Dive in.


Tablas Creek is a 2015 Wine Blog Awards Finalist!

WBA-Finalist-Industry-2015I was excited to learn today that we are a finalist for the 2015 Wine Blog Awards.  These awards were created in 2007 (Thank you, Tom Wark!) to honor the growing number and quality of wine bloggers, and have been awarded each year since.  I'm even prouder that of the nine years the award has been given out, this is our seventh time being a finalist.

Blogging isn't easy to sustain.  It takes commitment to persevere through the start-up phase, when no one much sees what you're writing and you may go months between comments.  And it's a challenge in what is an annual endeavor (making wine) to continue to find new things to talk about.  I'm proud that we've been able to keep it fresh, and feel like what we've done the last year has been particularly good.

This year, the folks running the awards combined two categories (Best Winery Blog and Best Industry Blog) into one, making it that much harder to make into the five finalists.  The others in our category are all deserving, including a two-time winner and another three-time winner.  I hope that you will take some time to explore the many great blogs that made it to this stage in the process.  If, after doing so, you'd care to vote for us, we'd be honored.  The winner will be determined half by the voting of the judges, and half by the votes of the public.  Voting ends June 26th.

If you're new to what we do, or have been only an occasional visitor over the last year, here are eight of my favorites of the 67 entries we've posted in the last year, with a little about why each has stuck with me:

  • Customer Disservice: Nine Lessons from a Terrible Hertz Experience: Sometimes, it's a choice between laughing at something frustrating and hitting someone.  I chose to laugh, but it was a near thing. Hopefully, even if it won't be Hertz, someone will learn a useful lesson or two!
  • Dry-Farming in California's Drought: Everyone I see, anywhere around the country, asks me first how we're faring four years into our drought.  Most are surprised to learn that a critical reason why we think we're OK is that we've been increasingly investing in dry farming over recent years. In this three-part series, I try to explain why.
  • Is Facebook Even Worth It Any More?: It's hard to get a social media scoop. But the comments I got from people around the industry after I published this blog in February suggested that many wineries were aware that their posts were reaching fewer fans, but unaware to what extent, or that Facebook has been very clear that this is part of their long-term strategy.
  • State of the Union, Wine Shipping Edition: In honor of the real State of the Union, I broke down the 51 markets we ship to by tier, from relatively straightforward to incredibly convoluted and expensive. I always try to make sure posts are topical and timely, but only succeed to this extent a few times a year.  If you think that wine is a free market product, read on.
  • Worried about preserving an opened bottle? Just stay cool.: I find I often have the most fun with blog posts that answer the questions I get from consumers.  This one gave me the chance to dust off some chemistry in pursuit of an answer that may be surprising to many people.  It also spurred me to collect all these sorts of posts in a Practical Wine Advice archive.
  • The Enduring Effects of Sideways, 10 Years Later: We weren't in Sideways. Nor was Paso Robles, to any significant extent. But this quirky movie's impacts on us and the communities we're a part of have been significant and long-lasting nonetheless.  It's hard to believe it's been ten years!
  • Are direct-to-consumer sales really failing to lift the wine industry? I saw the headline "Direct to Consumer Sales Fails to Lift the Wine Industry" in a major industry journal, and took exception.  Lots of great comments to this one!
  • Finding Closure(s) in Portugal: I always love the articles that Assistant Winemaker Chelsea Franchi writes, which are all funny, thoughtful, and beautifully documented. She reports back here on a trip she took last summer to the cork forests of Portugal.

Thank you all for following along on this journey with me and with us: 598 posts and counting since we began the blog in November of 2005. It's wonderful to hear, as we get ready for our tenth anniversary, that the experts who filtered down the hundreds of nominated entries to the five finalists in our category think we're still going strong.


Weekly Roundup for December 22nd: Drinking Better, Wine's Off Days, Anniversaries, and So Much Green

This week, as you've probably heard, was the last week of the holiday-buying season.  Yet in between the endless lists of the right wines for holiday gift giving were some truly interesting tidbits.  Our favorites of the week are below:

An amazing time-lapse video of the changing weather

  • We're just emerging from three weeks of wet weather into a drier pattern.  How wet?  Not overwhelmingly, by total precipitation; we got 7.75 inches over that stretch, an amount not inconceivable for a single winter storm on the coast of California.  But the distribution of that rain was remarkable: our weather station received measurable rainfall fifteen different days of twenty-two, with no more than two consecutive rain-free days.  With that rain came some beautiful clouds and lots of surface fog.  The time-lapse video captured by Biodynamic winery AmByth Estate, in the hilly El Pomar region just east of the town of Templeton, was pretty amazing.

And evidence of the rain's positive impacts

Adelaida Green  Frick ponds

  • The landscape here in Paso Robles has been transformed over the last few weeks.  The hillsides are electric green in the sunny interludes, and the cover crops are months ahead of last year.  The photo on the left, from Adelaida Cellars' Facebook page, gives a good sense of the new landscape.  We haven't seen any significant runoff or recharge of the ponds and lakes locally, unlike further north, where Frick Winery (in Dry Creek, Sonoma County) posted the dramatic changes to one of their local ponds on their Facebook page.  Hopefully, with the next series of storms, we'll see the same.

Another rain impact: bad tasting day?

  • I read with interest W. Blake Gray's post The Day Wine Tasted Bad on his blog The Gray Report.  He describes a day (pouring down rain) where he opened bottle after bottle, looking for one that tasted good.  We've had this happen to us in the cellar, where wines that we know we liked all started disappointing us in one way or another.  It seems to happen more often when the weather is changing, and we've learned to call it a day early rather than make irrevocable decisions on days like this.  There are believers who would attribute this to the Biodynamic calendar, but it's always seemed more plausible to us that it's somehow meteorologic.  In any case, Blake, you're not alone.  Read more »

A Year in the Life

  • Law Estate 2Congratulations to our neighbors Law Estate Wines, which celebrated the one-year anniversary of opening their tasting room this week.  If you haven't been to visit them yet, in their beautiful tasting room at the crest of Peachy Canyon Road, you should make a point to.  And when you do, please wish them Happy Anniversary.  (Meanwhile, it's worth following them on Facebook, where they routinely post some great photos.)

Food for Thought (Drink for Thought?): Drinking Better

  • Finally, a piece in LA Weekly's Squid Ink blog got some well-deserved play around the internet.  Drink Better Wine, Start a Revolution is a clarion call by author Besha Rodell to consumers to demand better from their wine retailers.  She concludes: "And so, Millennials of America, as well as anyone else who has found themselves drinking that bottle of Two Buck Chuck and realizing that you are basically only tolerating something that you know little about, not truly enjoying it, I implore you: Drink better wine. Make it imperative that Vons should have decent wine if they want your business. Or, better, hit up the small shops around town that really do all the work for you." Yes, yes, a thousand times yes. Read the article »

Weekly Roundup for December 15th: 8000 Years of Wine Storage, Months of Great Press for Paso, and a Week of Rain

This last week, it seems we've been dominated by stories about our rain.  Whether it's in its pre-precipitation anticipation or its post-fall analysis, it's clear that California is excited about the unusual moisture falling from the sky and curious to know whether it makes a big-picture difference in our multi-year drought.  But that's not all we've been seeing.  Paso Robles got another mention in what has been an amazing year for our area, we got a nice mention ourselves from the Los Angeles Times, and we learned about how wine has been transported and stored through the millennia.  Plus, I discovered a blog I'll be following regularly going forward.

OK, About that Rain

  • We wrote about our rain twice, once looking forward to it and once mid-storms.
  • The Los Angeles Times pointed out that the storms aren't just having an impact on the vineyards directly; they're also building the Sierra snowpack, which provides so much of California's summer water source.
  • Looking back, our local KCBX Public Radio interviewed me for a piece on how the drought impacted the 2014 vintage (it wasn't all, or even mostly, negative). My conclusion was "the quality of this vintage, as is often true with low yielding vintages, looks spectacular -- but now it can rain". And it has! Listen »

In Between the Raindrops
LAventure Clouds

  • Winter isn't just about rain clouds and green grass; the interludes between the storms provide mixed skies appealing in a different way than the deep unbroken blues of summer. I loved this shot from the L'Aventure Winery Facebook page, of their iconic sign hanging under a cornflower blue sky dotted with sheep-like clouds.

Some Nice Press for Paso

  • This year has seen Paso Robles recognized in the Washington Post, in Forbes, in the San Francisco Chronicle, in Conde Nast Traveler, and in Passport Magazine. This week, Travel & Leaisure got into the act, putting Paso Robles at #16 in its list of America's Best Towns for the Holidays. Most visitors come to Paso between April and October, and bask in its warm days and clear golden light. The winter is different, softer and greener, slower-paced, and it's nice to see a piece focusing on our winter charms.
  • Paso Robles was also the feature of a great blog posted by Chef and Sommelier Shauna Burke.  Her piece, called Stopping in the Middle: A Weekend in Paso Robles Wine Country, touched on several of my favorite places to go and things to do. Like the rest of her blog, it also was beautifully written and illustrated. I was intrigued that her previous blog piece was about Vermont (where I grew up) and equally impressed with what she picked to feature in that piece. With that inducement, I ended up reading a year's worth of entries, chock full of terrific recipes, thoughtful recommendations and her terrific photography. Check it out »

And for Tablas Creek

  • It was really nice for me to see the 2012 Cotes de Tablas picked by S. Irene Virbila as the Los Angeles Times' Wine of the Week, for two reasons.  The first is that as the "middle child" (between, in price, the Esprit de Tablas line and our Patelin de Tablas) the Cotes wines, which I think have never been better, seem to struggle to get their fair share of attention.  And second, I thought her review was particularly perceptive and really nailed the wine's character: "cherries, plums and wild herbs, with a licorice kick".

Food for Thought (Drink for Thought?)

  • This last piece isn't new (it was published in March) but it was new to us, and we all found it fascinating.  It's a long-format article on the Web site Vinepair called The 8,000 Year Effort To Transport Wine Around The World, going back to when ancient Georgians invented the kvevri, a massive earthenware vessel used to ferment, age and store wine made from locally growing wild grapes.  Smaller, more portable amphorae came next, then wood barrels, and finally bottles in recent centuries.  And even once they were invented, wine wasn't initially put into bottles at the estate; it was transported in barrels and bottled nearer its eventual destination.  In any case, we found the article fascinating, and hope you will too.  Read more »

Weekly Roundup for December 6th: When We Got Wet, Learned How to Drink, and Chose Wine over Beer

Our biggest story over the last week has been rain.  We've received measurable amounts each day since last Sunday, totaling 3.6 inches at our weather station out here.  Even better, that rain has come spread out, with five different days producing between 0.48 inches and 1.19 inches.  The distributed nature of the rainfall has meant that it's all soaked in and we're seeing virtually no runoff.  And after a break this weekend, there's more rain on the horizon for late next week.  In this week's weekly roundup, we start with a look at our recent rain, and move back in time from there.

Our Rain, In Perspective
CA Precipitation vs Normal 4nov-4dec14

  • Despite the wet week, the Central Coast is only slightly above historical norms for this time of year, according to an interesting piece by SpaceRef, which used NASA data to plot California's rainfall from space.  The above graphic, showing average daily precipitation compared to normal for the Nov 4-Dec 4 period, is just one cool map in the article. Read more »

The Origins of Human Alcohol Consumption, Revealed

  • According to a new study published this week in the Proceedings of the National Academy of Sciences, our ability (relatively unique to humans and other great apes) to digest ethanol came about 10 million years before we started to produce it ourselves.  The genetic mutation allowed us to derive more nutrition from the fallen fruit our ancestors were scavenging off forest floors at the time. Read more »

Celebrating Repeal Day: December 5th

  • 81 years ago on Friday, the ratification of the 21st Amendment ended Prohibition and re-legalized the sale of alcohol in the United States.  I quite enjoyed George Yatchisin's exploration of California's Wine History on KCET, which looks at how the vineyards that survived prohibition did so, and some of the repercussions we're still feeling today.

Beauty Shot of the Week: Castoro's Rainbow

Castoro rainbow

  • One consequence of this week's rain was widespread rainbows.  I tried but failed to take some good shots out at Tablas Creek, but this photo from Castoro Cellars' Facebook page is spectacular.  If you don't follow them already on social media, you should: their photography is consistently beautiful. I particularly love this time of year, with the hillsides turning greener by the day and the air soft and cool. If you haven't been out to Paso in the winter, it's wonderful, and wonderfully different from summer's stark, crisp precision.

Food for Thought (Beverage for Thought?): a Growing Trend Toward Wine and Away from Beer

  • Wine preferenceThe Washington Post published an interesting article comparing the changes since 1992 of Americans' preferences between beer, wine, and hard alcohol.  I think that the headline ("The Great Beer Abandonment") overstates the case a bit, but the trends for wine (right) are clearly healthy.  Not only are young people preferring wine more than the previous generation did, but each generation's wine preference continues to grow steadily as its members move through their 30's, 40's and 50's.
  • Those continued trends are why I've thought that some of the recent hand-wringing within the wine industry about the rise of craft beer is misplaced.  In fact, I'd think that for a craft winery (the term doesn't really exist, but should) seeing craft beer's increasing importance in the market would be encouraging, as younger consumers who are exposed to the creativity and individuality of craft beers would already have much of the vocabulary to understand wine.  This idea probably deserves a full blog post.  Stay tuned.
  • Finally in this vein, I found the snapshot of the current American wine consumer, published this week by Wine Business Monthly, worthwhile reading.  It showed the growth of (but still relatively small penetration of) social media in wine purchase decision-making, the continued popularity of grapes we don't think much about like White Zin and Pinot Grigio, and the relative unimportance to consumers of wineries' environmental practices.  A good reminder of the work there still is to do! Read more »

Weekly Roundup for November 23rd, 2014: Natural Wine, Ancient Rocks, Knobbly Fruit & Thanksgiving

This week's Weekly Roundup is highlighted by a great thought piece on what makes wine "modern" or "traditional", and whether either of these have a relationship with the idea of "natural wine".  We've included a couple of our favorites of the many Thanksgiving wine recommendations omnipresent at this time of year.  And, of course, we check in with some members of our community who are doing cool stuff.  As always, please share in the comments what you like, and what you'd like to see different.

The bounty of (our) harvest

Artisan photo of quinces

  • We kick off this week's column with a gorgeous photo from Artisan Restaurant.  We've partnered with them on several dinners over the years, including one early this year which featured lamb from our property.  Their photo on Instagram (above) of some knobbly bright yellow quinces from one of our trees caught our eye.  We dropped some off there because we had many more than we had any idea how to use, and wanted to get them into capable hands.  This photo isn't an isolated event; there's beautiful stuff worth following on all of Artisan's social media feeds.  If you're wondering why we grow quinces (along with apples, pears, cherries, plums, peaches and apricots) they're a part of the increased biodiversity we've been working to integrate over recent years.

Something in the (ancient) water

  • Halter fossilOur neighbor Halter Ranch posted a great photo (right, or on the Halter Ranch Facebook page for a high-resolution version) of one of the fish fossils that they found in their rocks and integrated into their winery building.  It's a great reminder that the soils that sit under our vineyards (and much of west Paso Robles) were deposited as seabed in the Miocene period (10-20 million years ago). These were lifted above the surface in the creation of the Santa Lucia Mountains quite recently, by geologic standards.  My dad wrote a great blog piece about our soils' history in 2011, if you're interested in learning more.

The 2014 Harvest

Is there a holiday coming up?

  • Thanksgiving is the American holiday most dedicated to eating and drinking.  Yet, many traditional Thanksgiving foods aren't naturally friendly to many of the most popular American wines, given their questionable affinity to oak and high alcohol.  Happily, Rhones, both red and white, make classic pairings, and it's always a pleasure waiting for the pre-Thanksgiving wine columns suggesting Rhones as an accompaniment.  I thought Laurie Daniel's Rhones for Thanksgiving column for the San Jose Mercury News was particularly good this year, and was pleased to see that our 2012 Cotes de Tablas ("bright fruit with savory notes of wild herbs") was one of her suggestions.
  • We weren't mentioned, but I still really liked Eric Asimov's Thanksgiving recommendation that the wine you choose should "Refresh the Palate". He highlights versatility and energy as two characteristics to look for in your Thanksgiving wine, and recommends an eclectic mix. I'm not sure I could find many of the wines he and his panel recommend (there are rewards for living in New York City, after all) but I do know that I agree completely with his basic advice. Read more »

An event to look forward to

  • This week, the Paso Robles Rhone Rangers announced the details of their 2015 Paso Robles Rhone Rangers Experience. In the last seven years, this event has become a showpiece for the Rhone movement here, and it's a remarkable value: just $85 for the full slate of events, including a nine-wine seminar (this year led by the Wine Enthusiast's Matt Kettmann), a vintners lunch catered by Chef Maegen Loring, a grand tasting featuring some 50 Paso Robles Rhone wineries, and a silent auction that benefits the Rhone Rangers Scholarship Fund.  There's a $35 ticket for just the Grand Tasting, too. Details & tickets »

Food for Thought (Beverage for Thought?)

  • Finally for this week I wanted to point you to a blog that is writing some of the most consistently interesting and erudite pieces in the world of wine today.  Elaine Brown of Hawk Wakawaka Wine Reviews this week tackles the questions raised by the ambiguity inherent in the definition of "natural wine".  We fall in her category 3 ("Wine growers and/or makers that use organic and/or biodynamic viticultural practices and/or less interventionist cellar techniques with few additives but do not define themselves with the movement of Natural wine") and are often dismayed by the reductive arguments on either extreme of the debate. Her conclusion -- that what matters is "if we’re trying to listen, and have a conversation" seems right on to me. Read more »

Weekly Roundup for November 16th, 2014: AVAs, Local Achievements, Veterans Day, Direct Shipping and Uncovering the Obscure

Last week, we debuted the Weekly Roundup, news from around the wine community that we thought worth sharing with you.  It's an admittedly eclectic mix, but we feel each thing that we've chosen warrants few minutes of your time.  It's also a work in progress, so please share in the comments what you like, and what you'd like to see different.  This week's list:

Some Great Press for Paso Robles and our new AVAs

  • The Tasting Panel's Anthony Dias Blue visited Paso recently, just before Sunset's Savor the Central Coast in September. His article concludes with an exciting evaluation of our great town: "this sleepy region, once home to a few obscure, under-the-radar wineries, has transformed itself into the most exciting wine region in California".  The article also recommends wines from 15 top Paso Robles wineries, including our 2011 Esprit de Tablas Blanc and 2012 Mourvedre. Read more »
  • On of our favorite blogs for the week came from Wine Spectator editor Mitch Frank, whose piece Wine Can Be So Complicated — And That's OK was a notably thoughtful musing set against the background of the recent approval of 11 new AVAs here in Paso Robles.  His conclusion -- that "while wineries, and journalists, need to work hard to make wine inviting for newcomers, that doesn't mean erasing what makes wine like few other beverages—it comes from someplace specific" sums up our thoughts pretty well.  I'm quoted in the article, and submitted a comment with a few more of my thoughts on the subject. Read more »

Something from Tablas Creek

  • RZH in the Navy It was fun on Veterans Day to see the tributes to the many veterans in the wine community flowing through our social media feeds (for the intersection of the #wine and #veteransday hashtags on Twitter, check out this link).  We posted this 1944 Navy photo of Robert Haas, all of 17 years old at the time.  A sincere thank you to him and to all the many veterans and servicemembers, current and past, who have impacted our lives so substantially.

A Glimpse Behind the Scenes into the Business of Wine

  • Wine marketer, expert blogger and consumer advocate Tom Wark was interviewed by ReasonTV, and the 3-minute video that resulted is posted on YouTube.  I spend a fair amount of time trying to shine some light on some of the more convoluted and counterintuitive laws that govern how wine is sold around the United States in my Legislation and Regulation series.  Tom's opening salvo: that "the only way to get them to begin to be repealed and reformed is to bring them to light" is absolutely spot on. Watch the interview »

Some Landmarks from our Neighbors

Paso Robles Beautiful

Cass - fall foliage

  • We've been posting lots of photos of our fall foliage.  The photo above, which our friends at Cass Winery posted on their Facebook page, is one of the most impressive we've seen.  Too good not to share!

Food for Thought (Beverage for Thought?)

  • We'll conclude this week with an article by Lettie Teague in the Wall Street Journal, entitled Dark Horse Wines: Great Finds in Odd Places.  As a winery who chose what was, at the time, an odd place (Paso Robles) to make odd wines (southern Rhone-style blends), we find comfort in her conclusion that because gatekeepers will naturally tend toward the conservative, "wine drinkers themselves must ultimately be the ones to pursue the unexpected, to eschew the tried-and-true".  She also suggests 5 wines, including one (a Pinot Noir from South Africa) imported by Vineyard Brands.  Read more »

Every now and then you get a particularly meaningful compliment...

The wine business is hard.  It may not get talked about a lot, but it is.  There are huge start-up costs, an ever-growing number of wineries which crowd the marketplace and compete for your existing customers, and a shrinking number of distributors that combine with a relentless stream of wines from around the world and make it hard to gain attention in the wholesale market.

Granted, there are positive demographics working in your favor as a winery, too.  America is becoming more and more a wine-consuming nation, which means that you aren't competing with the other wineries in your area for a pie of a fixed size; the pie is growing every year.  Liberalized wine shipping laws have put some 80% of American consumers in states we can ship to.  And Americans' acceptance of blends (and unusual grape varieties) has never been better than it is.  But it's still a challenge getting and keeping your name out there, particularly when you want, like we do, to succeed both in our direct sales business (our tasting room and wine clubs) and in the wholesale market.

HootnAnnie_logo

So it's great to see an article like the one we received recently from Paso Robles-based bloggers Matt and Annie Browne, whose blog Hoot n Annie is packed each week with first-person accounts of their explorations into the local wine community and their insightful analysis of what works in marketing and social media.  The title of the article is Paso Robles Wineries: Tablas Creek is Doing it Right and I'm not sure I've ever read anything so nice written about us.  They are social media experts, and much of their focus is on what we've tried to do in that sphere (I was very happy to read that they thought we'd been successful) but they also talked about our marketing, our facility, our people, and (of course!) our wine. 

It's easy, I think, to fall into ivory tower syndrome as a winery.  Unless you force yourself to get out into the market, or make sure you're searching out unbiased opinions, it's easy to hear only voices that tell you you're doing great work: those are the people who tend to seek you out.  Does this mean you're doing great work?  Not necessarily.  And even if you are doing great work in one sphere (winemaking, say) it's easy to assume that success will find you as a matter of course.  We had that problem at the beginning; our initial marketing plan could have been summed up as "people will buy Tablas Creek because people love Beaucastel".  It turned out to be wildly optimistic, and we spent some dicey years in the early 2000's turning around the business side of Tablas Creek.  In 2002, for example, we sold 4,000 cases of wine and made 12,000.  That's obviously not sustainable, and we realized that our problems weren't going to be solved by a single effort.  We opened a tasting room, started a wine club, started participating in wine festivals and working with our distributors around the country, and rededicated ourselves to being an involved and committed member of our community.  We made the decision to focus on maximizing the number of customer interactions and doing everything we could to give those customers an outstanding experience that they would rememeber and would tell their friends about.  And little by little we leveraged a successful business out of the good choices we'd made at the beginning in choosing our site and making our wines. By 2006 we'd stabilized our balance sheet and were selling roughly the same 18,000 cases we were making.

But it's not easy.  And each year brings new challenges, as you work to stay true to who you are while continuing to innovate in ways that keep you fresh.  We've tried hard not ever to take our fans for granted, or to rest on our laurels.  Reading a piece like Matt's and Annie's gives me faith that it's working.  Thanks, guys.


Tablas Creek is a finalist for 2013 Best Winery Blog!

WBA_Finalist_2013We are proud to have been named a finalist for "Best Winery Blog" at the 2013 Wine Blog Awards.  This is the sixth consecutive year we've been honored as a finalist, and we've taken home the trophy twice, in 2008 and 2011.  We'd love to make the 2013 awards a three-peat.

This year's finalists include several past nominees and two former winners, and is I think the strongest field to date. If you aren't reading them, you should: they're all compelling glimpses inside the world of a winery, from vineyard to cellar to market:

It seems an appropriate time to look back at some of my last year's most memorable blog posts. If you missed them, or you're a new visitor to the blog thanks to the recent nomination, it's an admittedly idiosyncratic selection of the posts that resonated most with me, with a brief explanations of why for color.  If you're a regular reader, hopefully you'll find some old friends here.  I am particularly proud that this is our most collaborative effort to date, with great posts by several members of our team supplementing my own work. In chronological order:

  • Seeing red -- and green -- in Santa Fe In which National Sales Manager Darren Delmore stakes his claim as the Hunter S. Thompson of the Tablas Creek blog. If you don't feel like you're in Santa Fe with him, check your pulse.
  • When wine tasting, step away from the carafe The post that got the most echoes this year, with excerpts or links posted on scores of other social media sites and the complete article reprinted in several wine associations' newsletters. Why the buzz? We made some simple experiments that showed that when you rinse your glass with water, the next wine is diluted 7%, with some effects you'd predict and some you might not.
  • Harvest 2012: The End of the Beginning I could have chosen any of Assistant Winemaker Chelsea Franchi's posts; they're all beautifully written and illustrated with her terrific photographs, and give an amazing glimpse into the psyche of the cellar. But this one stood out for how raw it was, reflecting the exhaustion and elation of the end of harvest.  Maybe my favorite post of the year.
  • In which we dig ourselves a hole, on purpose Viticulturist Levi Glenn digs into the results of a soil survey on our new parcel conducted by a Cal Poly class.  If you're a soil junky, or just want to understand some of the complexity of what's there when you get below the topsoil, Levi makes this detailed, complex picture compelling and comprehensible.
  • Is the bloom off the user review site rose? I take a look at the number of reviews we and some other comparable wineries around us have been receiving from Yelp! and TripAdvisor, and come to the conclusion that we're in the middle of an industry-wide slump in review authorship. It was fun to see other wineries chime in on what they were seeing, confirming our suspicions.
  • Surviving consolidation in the wholesale market A preview of a talk I gave to the Unified Grape and Wine Symposium in Sacramento, in which I represented smaller wineries and shared some of the essentials of keeping yourself viable in a crowded, noisy market with an ever-shrinking number of wholesalers and an ever-growing number of wineries.
  • The costs of state alcohol franchise laws  I only put up one post this year focusing on the labrynth of legislation a winery has to navigate to get its wares to market, but it was an important one and will preview, I think, the next frontier of court challenges to state-sponsored restraint of the wine trade.
  • Can I get an ice bucket for my red?  A post I'd been thinking about for a while that also seemed to resonate with audiences, deconstructing the myth that red wines show best at room temperature and whites should be served cold.
  • When Terroir Was a Dirty Word A recent post by my dad that dives into the surprising history of the meaning of terroir.  You may not have realized that as recently as the 1960's, it was a bad thing for a wine to taste of terroir.  I certainly didn't.

As always, the winner will be determined 50% by the votes of the expert panel of judges who culled the nominations to the five finalists, and 50% by the votes of the public.  I encourage you to browse the finalists, and if, at the end, you believe us worthy, we'd be honored to receive your vote (Vote here).  Voting ends this Friday, May 24th.


Lyricism and the Power of a Great Wine Review

The wine review is a bit of a hoary tradition, much ridiculed among the new generation of wine writers. And I get some of that. Describing which red fruit (Is it raspberry? Currant? Huckleberry?) or what herb (Thyme? Savory? Chervil?) is most evident in a wine can get esoteric, arbitrary, even twee.  And, sure, it's easy to see how someone tasked with writing dozens of reviews each day can fall into patterns which make one wine seem much like another.  As an antidote, Eric Asimov from the New York Times challenged the 2011 Wine Blogger's Conference in his keynote speech to spend the next year not writing a single wine review, instead focusing on why their readers should care about the wine in the first place.

And yet, a great review can bring a wine to life in amazing ways, turning a description of a wine's colors, flavors, aromas and textures into a character sketch that is indelibly individual.  Last week we received such a series of reviews from Nashville, Tennessee-based wine writer Fredric Koeppel on his blog Bigger than Your Head.

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I've followed Bigger Than Your Head for several years, since I became aware of Fredric's work thanks to the 2008 Wine Blog Awards, for which he was a finalist in the "Best Wine Review Blog" category (this blog won the much less competitive "Best Winery Blog" category that same year).  Fredric didn't win that year, but did in both 2009 and 2010, deservedly so, and was a finalist in both "Best Wine Review" and "Best Writing on a Wine Blog" the last two years.  What sets his reviews apart from the herd?  There are several aspects, none of which make him unique, but which in total set him among the very top cohort of wine reviewers, for my taste:

  • He values context, and pulls out threads that tie together all the wines, describing as accurately as any article I've seen the style and influence of Tablas Creek's people and place.
  • His writing is precise.  He doesn't recycle the same few descriptors, but brings in evocative flavors one doesn't normally associate with wine (our article included the descriptors "graham cracker", "marsh grass","iodine", "briars", and "spruce").
  • He breaks a wine down into color, aromas, flavors, texture, and finish, and describes each piece sufficiently that you feel you come to know a wine. Of course, this takes a certain freedom from word limits and column inches.
  • He gives a quality judgment, independent from the flavors he describes.  This isn't the omnipresent 100-point scale, nor is it some similar but simplified 20, 10, or 5-point scale.  His quality descriptors are intuitive; the ones used in our wines that he reviewed were "very good+", "excellent" and "exceptional". He's also not afraid to note wines that he does not recommend, which gives him credibility with the ones that he does.
  • He notes value, highlighting wines that punch above their price category.

If you need further convincing to click over to his post, here's one review I particularly loved, that I felt captured our 2010 Esprit de Beaucastel Blanc -- a wine I think is the best white we've yet produced -- perfectly. If you don't agree, well, don't go read the rest. But I think you will.

Esprit de Beaucastel Blanc 2010, Paso Robles. 13.5% alc. 2,100 cases. 60% roussanne, 35% grenache blanc, 5% picpoul blanc. Pale straw-gold color; lovely balance and poise, light on its feet with a wonderful well-knit texture with finely-honed acidity and plangent steely, limestone qualities; again, a white wine of shades and degrees of nuance, lightly spiced, delicately fitted with lemon and pear flavors and a hint of apricot; all bound with that spruce-tinged minerality. Excellent. About $40