By Linnea Frazier
As many of you know, most small to medium sized wineries' businesses are only as successful as their wine clubs. They form the backbone of the direct to consumer sales that allow vineyards to thrive, and their members, if a club is done well, become advocates for the winery out in the world. A huge -- but often unseen -- component of a wine club's success is the team of people who oversee their club. They are the point people in customer service and often sales, and familiar faces or voices when members visit, phone, or open their inbox.
With that in mind, I'd like to introduce you to Dani Archambeault, one of our Wine Club Assistants here at Tablas for the last seven years. As a part of the power group of awe-inspiring ladies who make our wine club the great experience it is for its members, Dani is one of the more dynamic people you will ever meet. She knows Tablas Creek wine like nobody's business and whether you meet her at the winery, at an event, or on the parquet lanes of our local bowling alley, she's someone you'll never forget. If you come out for a visit, you will find her fielding calls in the office or dashing back and forth getting your wine orders together.
Where were you born and raised?
Porterville, CA… my father owned a Pest Management Company for Orchards & Vineyards.
When and how did you get into wine?
Not until my late twenties… I started on some Aussie Yellow Tail wines!
How did you come across Tablas Creek?
In 2010 my husband & I took a leap of faith & left the LA area hustle & bustle & headed for Paso Robles wine country. We lived in our Airstream trailer in a vineyard while working harvest & tasting room jobs. I had heard so many great things about Tablas Creek and as soon as an opportunity to work here became available I went for it! Everything about Tablas is truly exceptional… from the vineyard, the wines, the staff, and the Haas family’s passion for quality and sustainability.
What is your role here at the winery?
For the last seven years I have worked with our Wine Club Team. Our club continues to grow & we work hard to ensure everyone receives outstanding customer service.
Which are your other favorite wines or wineries locally or around the world?
If you had to pick one red and one white to drink for the next month which would you choose?
Do you have a favorite food and wine pairing?
You and your husband Kevin have dabbled in winemaking before, any advice to aspiring winemakers?
We only make a small amount of wine every few years that we use to help raise funds for some charity projects that our close to our hearts. We love to drink wine, so being a part of the entire process is so much fun and you appreciate what’s in that bottle on a whole new level!
How do you like to spend your days off?
We live very close to downtown Paso, so we love walking downtown and enjoying where we live. Paso Robles is a great small town community where ‘everybody knows your name’ (insert cheesy Cheers song- ha!)
What would people be surprised to know about you?
There are five siblings in my family. I am the only one without a tattoo! Occasionally I get tempted by the cute butterfly or fairy… but at this point I’ve got to stay unique & in the lead as mom’s favorite!
What is one of your favorite memories here?
My favorite times at Tablas are when we share a meal together outside. Wine is such an experience, when you have amazing wine & people, & a beautiful vineyard surrounding you.. can’t beat that, right!?
How do you define success?
Live your life with faith & purpose. Count your blessings daily, don’t totally freak out in the hard times, & love the people around you dearly…. That’s success!