Neil, Jordan, Gustavo and I spent last weekend representing Tablas Creek at the International Biodynamic Wine Conference, up in the beautiful San Francisco Presidio. San Francisco was putting on a show, with gorgeous cool, sunny spring weather, and the view of the Golden Gate Bridge out the Golden Gate Club's windows was pretty much the best conference backdrop imaginable. The audience there was passionate and eager to share what they were doing. I was grateful that the show was mostly free of the mysticism (think lunar cycles and homeopathy) that makes many people leery of Biodynamic practices. Instead, it offered deep explorations of soil microbiomes, of the science behind the Biodynamic preparations, and of the costs and benefits of different farming practices like tilling (vs. no-till), composting (what's the right mix and what are the benefits of applying it in tea form vs. spreading solid compost), yeasts (what happens as different "native" yeast strains take lead), and pest control. It offered grand tastings for the trade and for the public. It was an inspiring mix.
The conference also offered a few different sessions on the marketing of Biodynamic wines. One such panel discussion featured Gwendolyn Osborn, wine.com's Director of Education and Content. They recently added a Biodynamic landing page (wine.com/biodynamic) for all the wines that they sell made from Demeter-certified vineyards. It’s great for the category to see such an influential retailer provide this focus. And people (at least some people) are asking about Biodynamic wines. In the archives they have from the hundreds of thousands of chats between their sales consultants and their customers, roughly a thousand contained the term "biodynamic". (By contrast, according to Gwendolyn, "organic" appeared about five times as often).
At the same time, the examples she shared suggested that wine.com’s customers, at least, don’t really distinguish biodynamic from organic. Most of the examples she showed that asked about biodynamic did so in a “biodynamic or organic” phrasing (as in, "I'd like to buy a Sauvignon Blanc around $20, and I'd prefer it be biodynamic or organic"). This is interesting to me in part because my elevator pitch introduces biodynamics in a very different way from organics. In fact, in many ways they are opposite approaches to sustainability.
Let me explain. Organics is, essentially, a list of things that you can’t do. Certification for organic status requires verification that you do not use the chemical herbicides, pesticides, and fertilizers that together have come to define modern industrial farming. As such, the practice of organics is preoccupied with the effort to find organic replacements for the prohibited chemicals you can’t use. Think organic fertilizer. Or the pursuit to make an organic Round-Up. In both cases, you're still controlling the application of fertility, and the systemic removal of weeds and pests; you're just doing it in less toxic, less chemical ways. That's a great first step, which we should be applauding.
A quick semi-aside: the sustainability certification movement came in for some pretty heavy criticism at this conference as in many cases offering little more than greenwashing. While I'm of the opinion that we should celebrate anyone's move toward greater sustainability -- whether that's moving from conventional farming to sustainable, or from sustainable to organic -- I think there's a lot of truth to one presenter's comparison of the average sustainability certification as cutting back from 20 cigarettes a day to 10, in that you're still applying chemicals and poisons:
Why biodynamic certification? Sustainable — a parking lot for people who lack courage to be more creAtive, organic is a starting point, natural wine “free pass” no certification process, which biodynamic is. #bdwine2018 @montywaldin @bdwine2018 pic.twitter.com/iFcBdNU6SS— Gwendolyn Alley, MA (@ArtPredator) May 7, 2018
Biodynamics, by contrast, is the effort to make a farm unit into a self-regulating ecosystem. It prescribes the conscious building of living soils through culturing biodiversity and adding preps that contain micro-nutrients. Together these encourage the growth of healthy microbiomes and (thereby) farm units. Yes, the elimination of chemicals is a prerequisite, but it’s not the goal. Instead, it’s a necessary step in the creation of a self-regulating environment. And that healthy environment, which is resilient in the face of pest or weed pressures, is biodynamics’ reward.
In our work at Tablas Creek, the self-contained farm unit appeals to us because we are dedicated believers in doing everything we can to express our property's terroir: the character of place that shows through in a wine. Each thing that we otherwise have to bring in from the outside that we can instead create internally through a natural process brings us one step closer to that ideal of expressing whatever terroir we have in our land. And that’s why biodynamics has so much appeal for us: on the one hand, we're building a healthy vineyard that will hopefully live longer, send roots down deeper, and be more self-regulating. On the other hand, the fruit -- and, assuming we do our jobs in the cellar, the wine -- will be as distinctive as possible, with its Tablas Creek personality shining out.
That's a win for us. And for our customers. And for our neighbors and the community we're a part of.