By Linnea Frazier
With this blog I am so happy to introduce Ian Consoli, our new Marketing Assistant. I will be leaving for a cellar position in New Zealand in March, but Ian has already begun transitioning into my marketing role from the tasting room and we couldn't think of a better way to familiarize the face behind the future emails than with a blog! If you've visited our tasting room over the last year, it's likely that you tasted with this man. His knowledge and impish personality will speak for itself.
Where were you born and raised?
The township of Roblar, 8.6 miles south of Tablas Creek.
What drew you to Central California?
I wanted to come home.
How did you first hear about Tablas Creek?
I used to manage business and marketing objectives for a small non-profit in Los Angeles. We were coming up on a big fundraiser and I was trying to put together a big item package. One of my childhood friends (Jake Miller) worked in the tasting room at Tablas so I asked if he thought he could help. He more than helped by putting the whole package together himself with the first donation being wine and a tour from Tablas Creek.
You've been working in the tasting room until now. What will your new role here at the winery entail?
As the new marketing assistant I will be doing a lot of listening and a fair amount of talking. If you hashtag #tablascreek or tag us on your posts, I will be the voice answering any questions you have or adding context. Same if you comment on our social media content. If we have news to share, or we're coming to your neck of the woods, you'll see my name at the end of the email. I'll be working on blogs like these so you get to know our team better. Less visibly, I'll be working behind the scenes on the digital backend to help more people find Tablas Creek if they come to Paso Robles, and our content when they're searching for topics that we've researched. I'll also be coordinating our participation in events locally and around the country. To that note hopefully you'll see me at an event near you!
What are you most excited for in your transition from Hospitality into Marketing?
Learning. It’s what hooked me on wine in the first place and marketing, like wine, is always developing. The challenge of keeping at and ahead of trends is an exciting position to be in.
Which are your other favorite wines or wineries locally or around the world?
Tablas is my favorite winery. I think if you drink the same winery’s wines every day for a year and you still love them it’s hard to argue. After that I’m pretty true to my millennial status in my obsession with organic and biodynamic wine. Ambyth in Templeton is awesome, Lo-Fi Wines in Los Alamos is exciting, Solminer in Los Olivos is intriguing. Regionally the Loire Valley has my curiosity at the moment.
If you had to pick one red and one white to drink for the next month which would you choose?
What is one of your favorite memories here?
The first time Neil Collins talked to me.
What would people be surprised to know about you?
How do you like to spend your days off?
I like surfing so if I can I get in the water. I own an aussie named Rasta (after Dave Rastovich) and enjoying every day I can with him is a priority. I really like organizing things so as lame as it sounds I spend a lot of time going to my parent’s house and organizing their garage. I’m also taking wine business classes on the side so I donate a day to that typically. And of course going wine tasting.
How do you define success?
Success is the measurement of smiles one sees in a lifetime.