Introducing a New Idea: Seasonal Pour Wine Kegs
March 09, 2020
Readers of this blog know that I'm a fan of offering wine in keg. There are lots of reasons. It's great for the customer because every one of the roughly 130 glasses in a 19.5L keg is as fresh as the first (unlike wines served by-the-glass from bottle, where the last pours are often oxidized). It's great for the restaurant and wine bars that serve it because there's no wasted wine from ends of bottles, and no empty bottles to deal with. It's great for wineries because they're not paying for the bottles, capsules, corks, and labels. And it's great for the environment because the packaging that would otherwise be created for short-term storage of wine, and then (ideally) recycled never gets created in the first place. We were proud indeed in 2018 to get a "Keggy" Award from our kegging partner Free Flow Wines for having kegged enough wine over the years to eliminate 100,000 bottles from being created, shipped, and destroyed again:
Yes, that mini-keg is the Keggy award. No, there was never any wine in it.
For the last decade, we've had the same lineup of wines available in keg, and we've worked hard to keep these wines -- our Patelin de Tablas red, white, and rosé -- in stock year-round. As those three wines form the core of what of ours gets poured by the glass in restaurants around the country, that makes sense to us. And the growth has been impressive, from just a few hundred kegs (still replacing thousands of bottles) in the early years to the roughly 1000 kegs we sold in 2019. We're planning to continue that program, and look forward to seeing it grow.
At the same time, we felt that we could be doing more with our keg program. While the majority of accounts still are using keg wines as their principal by-the-glass options, by-the-glass programs themselves have changed over the last decade. Printing costs used to be higher, reprinting wine lists used to be rarer, and accounts prioritized wines that they knew would still be available in three, six, or nine months. While there are still plenty of restaurants who value stability, more and more treat their by-the-glass lists as a treasure hunt, reprinting on an office laserwriter whenever necessary, or (more and more) just erasing a chalkboard and writing in something new. Far from it being a disincentive that only a few cases of something cool are available, it's become a selling point in many restaurants and wine bars.
The same impetus has spilled over into the world of keg wines. Accounts looking to change up their lists regularly have been reaching out to us and other wineries asking if we'd do custom kegging for them, small-production things that aren't available elsewhere. That's not really feasible for anything other than local accounts, and it's not ideal for the wines, as a single barrel produces roughly twelve kegs, most accounts don't want twelve kegs for programs like this, and what to do with remnant wine at less-than-barrel quantities is a real challenge. We don't just have wine sitting around waiting for someone to ask us to keg it up. Some wineries do, I know, but that's not us. But we have a new idea we're excited about. We've decided to do three small-batch keggings this year, each in 45-65 keg quantities. These will go up to the warehouse we share with our national marketing partners Vineyard Brands, and be available for any of our distributors to order. When they run out, we'll be ready with something else.
What, you ask, will we start with? Vermentino! Vermentino has always been a grape that we've felt would do well in keg because of its freshness and how well it drinks young. We actually did a custom Vermentino kegging several years ago, and it was delicious and well-received (at least until the restaurant we did it for changed wine directors, the new director took the program in a totally different direction, and we had to scramble to find new homes for the kegs we made). We kept 250 gallons out of our recent Vermentino bottling, and sent it up to our partners at Free Flow, who filled 47 kegs. The first 25 kegs are in stock in California, with the balance waiting to go out to some other key markets.
What's coming next? Counoise, we think. Of all our reds, Counoise seems best suited to kegging because of its light body and refreshingly bright flavors. We only had 250 gallons of Counoise after blending the 2018 vintage, and we're planning to put it all in keg sometime in May.
After that, we'll see. We need to get through blending this year before we know what will suggest itself. But I'd love to do another obscure white in early fall, maybe something like Clairette Blanche or Picardan.
We're excited about this new program. If you run a wine-on-tap program and are interested, grab them while they exist. And if you see one in your favorite restaurant or wine bar, order a glass and let us know what you think. Just don't get mad at us if the next time you go back, something else is available. After all, when they're gone, they're gone. And that's a big part of the fun.