A pilgrimage to a reimagined Beaucastel, built of the earth and with the Earth in mind
November 15, 2024
I just got back from two weeks in Europe. The first two-thirds of the trip involved visits to work with our importers in the UK (thank you, Liberty Wines) and Germany (thank you, Veritable Vins & Domaines). The last third of it I got to spend with the Perrins, checking in on their many projects in and around Chateauneuf-du-Pape. I've been visiting Beaucastel for my whole life1, and the lovely cream-colored stone chateau with its cellar filled with foudres and unlabeled bottles has been the one relative constant among an ever-growing collection of estates, projects, and partnerships that the Perrin family have built over the last half-century. Now, Beaucastel, which has been run by the Perrins since 1909, has received its reimagining that manages to be ground-breakingly innovative while preserving a deeply traditional aesthetic.
I am excited to share with you the photos that I took of the new building and cellars at Beaucastel. It's jam-packed with the out-of-the-box thinking that the Perrin family is famous for. But first, an appreciation of the family that we've partnered with to develop Tablas Creek for the last 35 years. As a group they are so smart, and so innovative, and there are so many of them (nine family members at the moment all working on different aspects of the business) that their capacity to develop new projects and see them through is truly remarkable. They have been leaders in progressive farming since the 1950s, when Jacques Perrin converted the estate to organic before there was even a word for it in French. They've been innovating in the grape varieties they grow for just as long2. They make some of the world's best wines under $10/bottle at La Vieille Ferme, a diverse collection of terroir-driven explorations of their Rhone Valley home through Famille Perrin, and some of the world's most collectible treasures at Beaucastel. They own and operate a Michelin-star restaurant, l'Oustalet in Gigondas.
Tablas Creek isn't their only foray into collaborative projects. The Perrins have developed partnerships with Nicolas Jaboulet to make the Les Alexandrins wines from the Northern Rhone, and with Brad Pitt to make Miraval rosé in Provence. They and Pitt partnered with renowned Champagne winemaker Rodolphe Péters to make Fleur de Miraval Champagne, with Master Distiller Tom Nichol to make Gardener Gin, and with two renowned French research professors on Beau Domaine Skincare, which uses the active ingredients in grape skins, sap, and trunks to make cosmetics. They recently purchased a woodworking studio that is allowing them to reimagine the wooden case boxes that they're famous for at a lower carbon footprint than cardboard. Internationally, they are one of twelve members of Primum Familiae Vini, one of the largest wineries to commit to membership in International Wineries for Climate Action, and founding supporters of the Regenerative Viticulture Foundation.
Is your mind reeling yet? Mine always is a bit after spending a visit with the Perrins.
For all the change and growth in the Perrin world, Beaucastel has been relatively unchanged over the last thirty years. The central chateau, which houses the offices for the estate, was until about a decade ago the home of Jacques Perrin's widow Marguerite. A collection of outbuildings had grown up in a rough quadrangle around the back of the estate, housing a collection of workshops, tractors and equipment. The cellar, with its dramatic array of foudres and stacked bottles, was one of the most recognizable in the world. One of the major challenges of this construction project was doing it around this treasure of aging wine. It was great to see that this centerpiece was unchanged even as it had been surrounded by entirely new access and infrastructure:
In their reconstruction project, the cellar's viability in an ever-hotter world and the desire to minimize the resources required to make their wines were of paramount importance. Everything other than the original chateau was taken down to the ground and a new cellar excavated two stories below the surface. At the bottom of this newly-excavated cellar is a series of four reservoirs that together hold nearly half a million gallons of water, refilled naturally with rain harvested from the building's roof. Because of their depth, these reservoirs maintain a constant year-round temperature of 14°C (58°F). One of the reservoirs:
These reservoirs are more than just a supply of water. Their principal purpose is to cool the rest of the cellar. The building was reoriented so that on the north face it includes a series of wind towers that catch the prevailing wind (the famous Mistral that blows more than 100 days each year) and directs it down over the water to cool it. That air is then used to cool the cellar. The view from the north, from where most guests will arrive, shows the five towers taking up both stories of the left half of the building's facade:
The materials used in the construction are a big part of what makes the building so exciting. Instead of sourcing virgin concrete or quarrying new stone, the vast majority of the building is made either out of the stones and concrete that were deconstructed from the previous building, or from rammed earth and site-made concrete from the materials excavated to dig the cellar. And the textures of the new building's materials are one of my lasting memories of my visit. In the below photo, you can see the rammed earth walls that surround the olive courtyard, with another repeated element of the construction: views of one element from another (in this case, the vineyards outside):
A second example of that same idea -- to connect the different spaces visually -- is shown in the next photo, looking from the entrance into the cellar:
One more photo of textures and materials, before I move to the fermentation and aging spaces. This is the entrance stairway, showing the site concrete, which absorbs CO2 as it cures. I read a review of the architectural style that described it as "monastic" which I thought was evocative. There's a timelessness in the spaces, a connection between cool, dark insides and warm, earth-colored exterior courtyards, that hearkens back to the monasteries that dot the Mediterranean landscape.
The ecclesiastical feel to the architecture isn't restricted to the materials. The underground rooms are vaulted like Gothic cathedrals, and the lighting is marvelous. This room will be an aging room, with bottles stacked on each side of a central corridor:
The old bottle storage space has been reimagined as the cellar dedicated to their barrel-fermented whites. The vaulted ceilings are highlighted by new lights:
One of the goals was to create multiple spaces where guests could taste. They don't have a traditional tasting room at Beaucastel, but welcome thousands of visitors, mostly trade, to the property each year. I spent a summer there in my youth where helping with these visits was one of my responsibilities. I can attest to how valuable it will be to have different areas with different ambiance where they can bring different groups for their tasting. They even have small vault dedicated to their Hommage a Jacques Perrin wines, like a royal chapel tucked away on the edge of a larger cathedral:
In the lower level of this cellar they have left a window through the walls into the layers of soil -- a mix of calcareous clay, loam, and pebbles -- that makes Chateauneuf-du-Pape such a coveted terroir. I framed the photo with the edges of the window in view in the hopes that you can feel how much the materials of the construction are in fact the earth in which it was dug:
The exit back to the surface is dramatic as well. The warm Mediterranean light suffuses the stairway back to the Olive Courtyard, reconnecting you with the region's famous color palette:
Back in the courtyard, work was proceeding like a hive of activity, with a team of Portuguese tile specialists installing the walkway around the olive garden:
For me, it was inspiring to see Beaucastel be reimagined in a way that feels so timeless. I spent the beginning of my visit trying to remember what had been in a particular place before the construction, but I have a strong feeling that once everything is done and the interiors complete it will be almost impossible to imagine it having been put together any other way. That this renovation was also achieved in a way that is so conscientious about its use of resources also feels fitting. From construction materials repurposed from the construction itself, to the cisterns that will keep the cellar cool with minimal use of refrigeration, to the water harvesting and reuse that will allow it to use less of scarce resources, all this feels appropriate for an estate with such a long tradition of environmental sustainability.
Most importantly, the building feels appropriate for Beaucastel. The Perrins are remarkable in the degree to which they balance a reverence for tradition with a relentlessly innovative approach. And this building embodies that duality. It thinks about the next century while embracing an aesthetic that feels of the region and appreciative of its history. It is of the earth while also being light in its impacts on the earth. It should be a marvelous place to make wine, and to experience its magic.
How cool.
Footnotes:
- If you're unfamiliar with how our two families got together back in the late 1960s, my dad tells the story in a blog from 2014.
- I think it's very likely that some of the thirteen traditional Chateaueuf-du-Pape grapes would have gone extinct if not for Jacques' efforts to find all the ones that had survived into the 1950s and bring them back to plant at Beaucastel. I chronicle those stories in my Grapes of the Rhone Valley series on this blog.