We Celebrate a Meaningful Honor: the 2023 California Green Medal for Environment

Last week I made the long drive up to Saint Helena to speak at Napa RISE, the event created last year by Napa Green's Anna Brittain and Martin Reyes, MW to bring focus to the urgency and opportunity the wine community has to address environmental issues like climate change, resource scarcity, and inequality. The first paragraph of the event's mission statement resonates with me:

The climate crisis is no longer imminent. It is here. It is not someone else’s problem. It is ours. Fires, drought, heat spikes will continue to strike our industry. Coming together as sustainable winegrowing leaders is no longer optional, it is imperative.

It was a huge honor for me to be invited to give a keynote speech in the heart of Napa Valley on the work that we're doing at Tablas Creek. Given Napa's long tradition at the epicenter of American wine, it's more common that speakers and ideas travel the other direction. But I think it was a reflection that we've made a commitment to sustainability central to who we are and that we've been willing to share our experience with others. We have the ability (and, I believe, the obligation) to make positive changes on the 270 acres that we own. But the reality is that this is just a tiny fraction of the acreage used to grow grapes in California. If we can inspire other people to make changes, even incremental ones, across the 615,000 acres of wine grapes in our state, that's where the impacts really start to be significant. And if wine can help lead the way toward greater sustainability within agriculture more broadly, which I think is possible, that's even more impactful. This photo from Napa RISE, where I'm flanked by the event's two founders, was taken just after my talk (note the elated relief): 

Jason Haas at Napa RISE

The opportunity to share what we're doing with a wider audience is the reason I'm particularly proud of having received our second California Green Medal a few weeks ago. The Green Medal program was created in 2015 by the California Sustainable Winegrowing Alliance to encourage and spread the word about the state's wine-led push to make grape growing and winemaking more environmentally, socially, and economically sustainable. There are four awards given each year, one each for innovation in a winery's environmental efforts, in a winery's community involvement, and in its business practices, as well as an umbrella award for demonstrating vision and leadership in promoting sustainability in all three categories.

We received the Community award back in 2016, and this time around I was hoping for the Leader award. But I'm thrilled that we received the Environment award. The CSWA produced a beautiful video in which they announced us as the award winner:

The effort of distilling down the most important lessons from our 30+ year quest toward sustainability into a 40-minutes talk helped me group our efforts into four main areas:

Farming. We've been organically farmed since our inception (certified since 2003), farming Biodynamically since 2010 (certified since 2017) and Regenerative Organic Certified (ROC) since 2020. While we've continued the earlier certifications, what we love about ROC is that it is a rigorous and scientific but holistic look at the farm ecosystem. You are required to take actions that build healthy soils rich in organic matter (think cover crops, incorporating grazing flocks, composting, biochar, and reducing tilling) while also building biodiversity and developing natural controls over things like pests, weeds, and fertility. You are required to measure the impact of your choices to show that they're having the desired effect. And you're required to invest in your farmworkers -- the team that has their boots on the ground and their hands on the vines -- through paying living wages and providing ongoing training.

Resource Use. The resources that a vineyard and winery is most dependent upon are water and energy. We've invested in conserving both. For water, we've established roughly 40% of our planted acreage wide-spaced and dry-farmed, while weaning the older, closer-spaced blocks off of irrigation. In the cellar, we've converted most of our cleaning from water to steam, and capture our winery waste water in a wetland area that allows us to reuse it while providing habitat for birds and amphibians. Overall, even in a dry year like 2022 we use something like 80% less water per acre than the average Paso Robles vineyard. After a wet winter like our most recent one, we'll use even less. For energy, we've installed four banks of solar panels -- the first back in 2006 -- which together produced 402,906 kWh of energy in 2022, or 102% of our total energy use. After all, if there's a natural resource we have in abundance in Paso Robles, it's sun.

Packaging. The biggest revelation for me in the first carbon footprint analysis I did here was that packaging (and shipping, which is largely dependent upon your packaging choices) together make up more than half the carbon footprint of the average California winery. That realization is what has driven us to lightweight our bottles, to invest in kegs for wholesale and our tasting room, and to make our first forays into boxed wine. It's also why we've been looking harder at how we get our wine to our customers. The carbon footprint of air shipping is something like seven times greater per mile than ground shipping. So we've been looking to refrigerated trucks to bring our wine club members' wines to warehouses in Missouri and New York, from where they can go ground rather than air to members nearby, all without having the wines sit in transit. Win-win.

Advocacy. As I mentioned in my intro, we want to be the pebble that starts an avalanche. That means choosing to support organizations and events (like the Regenerative Organic Alliance and Napa RISE) that make inspiring change a part of their mission. It means hosting workshops here -- both for other growers and winemakers and for the general public -- where we share what we do. It means being a resource to other vineyards and wineries who are interested in following us down this path. And it means communicating why we're making the choices that we're making, whether that be here on the blog, in our consumer marketing through email and social media, or in the voices that we amplify through our partnerships and our conversations. It also means investing in the certifications, not just the practices, to help those certifications and the practices they support make it into the mainstream.    

It was interesting for me, after going back to how we communicated sustainability when we received our last Green Medal in 2016, to see how much the conversation around sustainability has changed. At that time, we essentially presented a laundry list of all the things we were working on in the categories they asked about: water use, soil & nutrition management, pest management, biodiversity & wildlife conservation, energy efficiency & greenhouse gas mitigation, human resources, solid waste management, and neighbors & community. Since that time, we've seen organizations spring up -- most notably for us the ROC program, but also the International Wineries for Climate Action and Porto Protocol focused directly on mitigating wine's contribution to climate change -- that are coordinating best practices and assembling coalitions so that membership means committing to a thought-out, coherent collection of practices. For example, anyone with an ROC seal on their label will have implemented gold standard practices within farming and resource management, as well as in animal welfare and farmworker fairness. You don't need to go through a checklist and wonder, for example, if they're conserving water as well as eliminating synthetic chemicals, or paying their workers fairly as well as embracing solar power. The rise of these organizations means we're not each making it up as we go along, and doing our best to communicate why this matters. We have a village at our backs.

One thing that hasn't changed: seven years ago, I commented that I thought the wine community was uniquely positioned to lead California agriculture toward sustainability. I still believe that's the case. Grapevines are very long lived, so vineyards can invest in long-term solutions. Most vineyards and wineries are family-owned, so there's the incentive to conserve for the future rather than just to chase the next quarterly profit. Wine is a value-added product, where the efforts we make toward sustainability -- which generally result in longer-lived vines and better grapes -- can be rewarded by higher prices in the marketplace. And the tools we have, through email, social media, and blogs like this one, give us unprecedented access to our customers and the chance to share why we believe that the sustainability investments we're making are important and offer value to them.

There are so many ways that a winery can move toward a more sustainable future. As I finished my Napa RISE talk by saying, that can feel paralyzing. But none of us should feel intimidated by all the ways that we can work toward sustainability, or even better, regeneration. No one should feel like they're failing if they don't invest everywhere. But there are no free passes, either. As Napa RISE reminds us, it's no longer optional. It's imperative.

California Green Medal 2023


Need another incentive to move to lightweight glass? How about $2.2 million over 14 years?

In recent months we've been thinking a lot about alternatives to the glass bottle. We've been focusing on reusable stainless steel kegs for sale to restaurants and wine bars and for our tasting room. We've put our first few wines in boxes, and received an enthusiastic response. That's important; finding packaging for wines that allow us to forego the bottle entirely is a key part of moving wine to a more sustainable future. But the reality is that no one has come up with a package that's comparable to glass for wines that are meant to age. Its combination of inertness, impermeability, durability, and track record means that most of our wines are likely to remain packaged in glass for the foreseeable future. That's why I'm so happy that we made the call back in 2010 to move to lightweight glass for all our wines.

Lightweight glass has a number of advantages. It takes fewer raw materials and less energy to make. It weighs less empty and full, so cases require less fuel to transport. You can fit more pallets on a truck before you reach the truck's weight limit. It makes bottles that are easier to pour and fit better in most people's wine racks. And according to the California Sustainable Winegrowing Alliance, a winery can reduce its total carbon footprint by 10% just by moving from average glass bottles (around 23 ounces each) to lightweight glass (around 16). If they instead are using a heavy bottle (something like 30 ounces, and there are even heavier bottles out there) the savings are even more substantial: something like 22%. From the CSWA's report:

CSWA - Carbon Footprint

All those are good reasons to move to lighter bottles. And those, along with the perception that our packaging was out of step with the environmental initiatives we'd implemented in the vineyard, are pretty much the reasons we did so. From a blog I wrote in 2010:

As we thought about the challenge and looked at bottle after bottle we came to the conclusion that the aesthetic idea that a broader, taller bottle is higher quality may be becoming a relic of a more profligate age, in the same way that it's easy to imagine a future where the luxury SUV -- for a time the epitome of solid, prosperous respectability -- carries an ever-greater implication of environmental tone-deafness.

For all that we knew that lighter glass costs less to make and transport, that consideration wasn't central to our decision. So when I was asked by a writer last week how much we were saving by using lighter glass, I needed to calculate it. When I did, I didn't believe what I had learned. That decision, back in 2010, has saved us something like $2,236,346 over the last 14 years. To come to this figure, I looked at just two sources of cost: what we pay for the bottles themselves, and what we pay to ship the filled bottles to our customers via UPS and FedEx. First, a little then-and-now. In our pre-2010 period, we were using two different bottles. One was a somewhat-lighter-than-average bottle, around 19 ounces, which we used for around 80% of our production. The other was a big, impressive, heavy bottle, modeled after the one used at Beaucastel, that weighed 31.5 ounces and which we reserved for the Esprit de Beaucastel, Esprit de Beaucastel Blanc, and Panoplie. We put about 20% of our production in that heavy bottle.

Looking back at our invoices that show what we paid for our new 16.5 ounce bottle vs. what we were paying for the previous bottles gives us the first figure. When we made the move, we paid $0.60/bottle less than the heavy bottle, and a little more than $0.06/bottle less than the mid-weight bottle we had been using. At our average 30,000 case/year (360,000 bottle/year) output, that produced a savings of $43,440 per year for the 20% of our production that had been packaged in heavy glass, and $19,760 for the 80% of our production that had been going into the mid-weight bottle. Add them up, and that's $63,200 per year in savings on glass purchases.

For the shipping, we looked at what we're charged by UPS and FedEx to ship our wines to our customers. It's not as simple as just calculating the reduction in weight, because shippers charge based on a combination of package dimensions and weight, but there are still significant savings. The average cost increase to ship mid-weight bottles vs. our current lightweight bottles would be about 5%. The average increase were we to ship heavy bottles (which weigh 30.6% more full than our current bottles) would be 16%. Last year, we spent $1,340,820 on shipping wine. It's our single largest expense after payroll. Adding 5% to our costs of shipping the 80% of our production that was in mid-weight bottles would increase that bill by $53,633 per year. Adding 16% to our costs of shipping the 20% in heavy bottles would add another $42,906. Together that's $96,539 of additional shipping costs that we'd be incurring now if we were still using the bottle mix we were in 2009. 

Add the $63,200 to the $96,539 and you get $159,739 per year. Over 14 years that adds up to $2,236,346. Wowza.

It's worth noting that this almost certainly understates the savings. Glass has gotten more expensive over the last 14 years, so the difference between lighter and heavier bottles has likely increased. I didn't try to calculate the difference in truckloads of palletized wine going our for distribution or to our shipping fulfilment provider. I didn't add in the greater physical footprint needed for the larger cases that are needed for larger bottles. And we were only using heavy bottles for 20% of our wine. If we'd been using 100% heavy bottles and had made this switch, our savings would have calculated out at $446,211 per year.

Logo bottle on scale with vineyard in background
It seems like we're reaching a tipping point on moving toward lighter glass, driven by advocacy within the industry (from groups like the IWCA) and from press (shout-out to Jancis Robinson for being at the forefront). I'm hopeful that wineries are doing this from a genuine commitment to sustainability. But if they're not, there are other incentives out there. Millions of small, green, rectangular ones.


What's the most useless glass bottle? One that never leaves the winery.

Last week, I walked out of my office on my way to the mezzanine level of our cellar, on which we keep a few cases of each of our bottled-but-not-yet-released wines. I was looking for samples of our 2022 Patelin de Tablas Rosé, 2022 Dianthus, and 2022 Vermentino, to write tasting notes for our website in anticipation of the wines' release announcements. 

[Pause for a moment. Hooray for new wines! We've never been as scarce on wine as these past couple of months. I am always excited for the release of our rosés, but it's all the more exciting this year. If you've been looking disconsolately at our online shop as I have, wishing most of the wines didn't say "sold out", the cavalry is, at long last, on its way.]

I got about halfway to the mezzanine before I realized I didn't have to open a bottle. I took a right turn into our tasting room, walked up to the new tap system we installed last month, and poured myself tastes of each of the three wines out of keg. No bottle necessary.

Taps in the tasting room

We're long-time advocates for wine in keg. I wrote back in 2010 on the blog about how much potential the format had, but how frustrating it was that the industry hadn't settled on a standard for keg size and connection yet. By 2013 things had evolved enough that I could celebrate the launch of a national keg program for our Patelin de Tablas, Patelin de Tablas Blanc, and Patelin de Tablas Rosé. And in 2020 we expanded that with small batches of kegs of some of the wines normally only available in our tasting room. Why we're excited boils down to three main reasons:

  • Freshness: The wine that is poured out of a keg is replaced by an inert gas, which means that what remains in the keg isn't exposed to oxygen. A bottle, on the other hand, starts oxidizing as soon as it is opened. Roughly half the glasses of wine I order at restaurants show some signs of oxidation... but not if they're served from keg.
  • Less Waste: Restaurants expect to dump out the unused ends of most opened bottles at the end of each night, and the rest of any bottle that's been open multiple days. This adds up; restaurants I've spoken to estimate they may waste 25% or more of their glass pours this way. Keg wines are good down to their last pour.
  • Sustainability: The bottles, capsules, corks and labels that help preserve, identify and market a wine between barrel and glass are temporary enclosures, that will be discarded when the bottle is consumed. That's a lot of resources tied up in something whose only purpose is to be used and (hopefully) recycled or (more often) thrown away. Kegs eliminate all this wasted packaging. When they're empty, they get returned to be washed and reused. Free Flow Wines, our partner in our national kegging program, recently shared the results of a study showing that reusable stainless steel kegs offer a 76% savings in carbon footprint vs. packaging the same wine in bottles. 

In 2022, our distributors sold roughly 640 of our kegs to restaurants and wine bars around the country. Earlier this week we shared a photo of our new tap handles on social media, and got a lot of excited customer responses and a few inquiries from accounts interested in pouring the wines on tap. Perfect.

If you're a regular reader of the blog, you will know that we've been working to be more selective about our use of glass wine bottles. If not, you might be wondering why we're looking for alternatives, given that it's a package with thousands of years of history, made from a product that should be endlessly recyclable, and still the best vessel for long-term aging. Here's a quick summary. Because glass is energy-intensive to mine and mold -- and heavy and fragile to ship -- it accounts for more than half the carbon footprint of the average California winery. It's also bulky. You can reduce glass's packaging footprint by about 20% by moving to lightweight glass, which we did in 2010, but that's still 350% of the footprint of a lighter-weight package like bag-in-box. We've been experimenting with that, and while I think it's a step in the right direction for some wines, it's still a single-use package, requires the creation of some plastic, and isn't great for storage much longer than six months. The glass bottle would be less problematic if it were recycled reliably (it's not; the glass recycling rate in the United States is a dismal 31%) and could become a preferred solution again if we could figure out some sort of wash-and-reuse system along the lines of what soda producers do in Latin America. There are smart people working on this, but the logistical hurdles are daunting and it still seems a long way off. So while we don't expect to move our ageworthy wines out of glass bottle, we've been looking for ways to help at the margins.  

Kegs, filled through our partnership with Free Flow, accounted for 12% of the total volume of wine that we sold wholesale last year, and meant that more than 16,000 wine bottles, capsules, and corks/capsules/screwcaps, plus the cardboard needed for more than 1,300 cases, never needed to be created. That's not negligible. But what about our tasting room? We welcomed more than 28,000 guests for tastings last year, and we sell about the same amount of wine there as we do in wholesale. Those guests got six or seven tastes of wine each. Do the math on that and that's a bottle of wine for every four tasting room guests, or enough wine just for guest samples to fill 7,000 bottles. Add in that we taste each bottle when we open it to make sure it's sound, that we use the same bottles to pour by-the-glass wines in our tasting room, that we often discard the ends of bottles rather than hold them overnight for the next day, and that, to ensure that guests get only fresh wine, rarely-poured wines get sent home with our tasting room team after a few days even if they're mostly full, and you end up with a significantly larger number: the nearly 13,000 bottles that we signed out of inventory as tasting room samples in 2022.

Let that sink in a bit. We used more than 1,000 cases of wine just to pour tasting room samples. Some of those pours were of older wines, where their time in bottle would make a difference in how they showed, but nearly 70% of what we sampled out was used within a year of when it was bottled. That's ~9,000 bottles that were sourced, shipped to us, filled, closed, labeled, opened, poured, and recycled within a year. 

So I'm pleased to announce that we've sourced kegs, filling and cleaning machines for the cellar, and a modular dispensing system for the tasting room. At each bottling, we'll be setting aside a portion of each wine, putting it in keg. Last week's batch:

Kegs of Patelin Rose for Tasting Room

The initial reviews we've been getting from our tasting room guests have been enthusiastic. So, when you next come to taste with us, know that many of the samples we'll share with you will come out of our own kegs. As each keg is emptied, we'll wash and sterilize it, and then reuse it for a future wine. A photo of the setup, in use this morning:

Pouring from Tap in the Tasting Room

We're not expecting to ever get to 100% wine service from keg in our tasting room, and that's fine. We always want to be able to offer wines with bottle age for tasting and sale, and while kegs are outstanding at preserving wine, after a year or so we would expect that the wine from keg would taste different than the same wine from bottle. We'll be trying some small-scale experiments this year to confirm or modify those assumptions. But if we can shift two-thirds or more of our tasting room sampling and glass pours from glass to reusable keg, that's a win. A win for our guests, who don't have to worry about oxidation in their samples. A win for us, since we're estimating we'll go through something like one-third less wine, and we don't have to worry about those pours coming from corked, oxidized, or otherwise flawed wines. And a win for the planet, as thousands of glass bottles and all the associated packaging no longer have a reason to be created.

After all, if glass is a problematic container for the industry at large (don't just take my word for it; the mainstream press has noticed) it seems downright crazy to use it for such temporary storage.


Hugelkultur in a Vineyard: A Permaculture Experiment

By Jordan Lonborg

One of the best parts of working at Tablas Creek Vineyard is that any idea that pertains to organic, biodynamic, or regenerative agriculture is on the table for discussion. During a harvest lunch, Assistant Winemaker Craig Hamm spoke with Winemaker Neil Collins about a hugelkultur project he’d started at his home, and the wheels started to spin. I had no clue what this term meant or where it came from. It was easy to find out about, though! The concepts of all forms of permaculture are fascinating and fit into Tablas Creek's recipe book quite nicely, using nature to enhance nature.

Hugelkultur (a German term that loosely translates to English as “mound culture”) is a form of permaculture developed in the late ’70 s by a few Austrian horticulturists. Essentially, hugelkultur is a form of a compost pile that uses wood logs as the base of the pile. The logs are then covered by smaller wooden materials (leaves, straw, prunings, etc.), compost, and a last layer of soil to cover the mound. This then breaks down over time, producing a massive mycorrhizal fungal mat (inter-connected fungi that have the capability of breaking down organic matter and creating a symbiotic relationship with living plant roots acting as a conduit for nutrient cycling) that provides nutrients and moisture to any plants on or near the area.

This form of permaculture is typically used for raised bed landscaping and/or vegetable gardening. We wanted to implement this method between grapevine rows. As we started to discuss where and how we could implement this at Tablas, Neil decided that these beds belong in our wagon wheel planting of Counoise:

Aerial view of the lowest lying point at Tablas Creek Vineyard

This location seemed perfect for many reasons. First, the block is a showcase planting based on biodynamic principles, with the rays of the planting shape acting as vectors to help beneficial insects move throughout the block. Hugelkultur should facilitate this. Second, from the start, our idea was to set this block up as a no-till, dry-farmed planting to see, on a reasonable scale, if no-till dry farming was possible in our dry, hot Paso Robles Adelaida District climate. Because we aren’t planning to till this block, the hugelkultur can sit undisturbed. And third, this block is at one of the lowest points of the vineyard, surrounded by hills. Any water that runs off these hills ends up here. Hugelkultur, like any composting system, requires moisture.

We decided to develop sunken hugelkultur beds on either side of a grapevine row. Since the vineyard block is already planted, we couldn’t start at surface level. But these sunken beds have the added advantage of allowing us to capture runoff while providing moisture to the Hugelkutur.

We used a mini-excavator to dig a 3’-4’ trench on either side of a grapevine row. Our first sign that we’d made a good choice: even after a very long, dry, and hot growing season, there was a lot of moisture still trapped in the ground at the bottom of our trench.

Inside a hugelkultur ditch at Tablas Creek

Next, we filled 2’ of depth along the entire length of the trenches with oak logs. We followed with a layer of young compost (just started during harvest this year) made up of grape skins, pumice, rachis, grapevine prunings, oak wood chips, leaves, and hay. Then, we added a layer of finished compost made during last year’s harvest. Next, we pumped grey water, recaptured from the winery drains and can be pumped into a water truck, into the trenches to moisturize the hugelkultur. Finally, we covered the trenches with the material we removed when digging them.

Aerial view of the wagonwheel block at Tablas Creek

In the next month or so, we’ll broadcast some cover crop seed and/or a beneficial seed mix blend to cap this process off. We’ll be looking for signs that the nearby rows show better health and vigor than the rest of the block. If the project is successful and we see positive signs in our grapevines, we will continue the trenching, creating two more hugelkultur rows annually.

Whether or not this will work remains to be seen. The fact that there was still a lot of moisture in the soil after a brutally hot summer provides some hope. We will keep you posted.

Hugelkultur graphic - credit vegogardenSource: https://vegogarden.com/blogs/academy/how-to-fill-raised-garden-beds-and-save-money


What we've learned about making box wine, six months and three colors later

Back in February, I published a blog that created a bit of a stir. In it, I made the case that boxes of wine (the cardboard kind normally found on grocery store shelves, not the wooden kind found in fancy cellars) deserved another look from higher-end producers. It had become stigmatized in the market, the container for what people assumed would be cheap plonk. But I asserted that there were compelling reasons to shift certain wines into boxes, most notably that it offered advantages in preservation (it can last weeks in your fridge after being opened), storage space (glass bottles are bulky, and the packaging needed to cushion them takes up yet more space), and portability (a full 3L bag-in-box weighs seven pounds while the same volume in bottles weighs eleven). Plus, and probably most importantly, because glass bottles are heavy and require lots of energy to melt and mold, a 3L wine bag-in-box offers an 84% carbon footprint reduction vs. the four glass bottles that would contain the same wine.

The blog got 54 comments, more than any other we've ever published. It spurred stories in Wine Searcher, Forbes, and even the Robb Report. I was invited to speak about the decision at the WiVi tradeshow and on the XChateau Podcast. More recently, the New York Times published an article in which wine columnist Eric Asimov pointed to our experiments with the wine boxes as a productive step forward for wine producers grappling with the environmental impact of our default package. The initial batch of 324 boxes of our Patelin de Tablas Rosé sold out four hours after we announced their release in an email to our wine club and mailing list. We made more (522 boxes) of the Patelin de Tablas Blanc in June, and despite releasing them in a much less shipping-friendly season sold them out in less than a month. This week, we put our first red into box, the 2021 Patelin de Tablas. We're planning to release it soon, and I expect it to go fast.

Cellar team making Patelin red boxes Chelsea filling Patelin red boxes

The response from our customers has been amazing. I was hoping that we'd sell out of the Patelin Rosé boxes in a month, so being out in four hours was definitely above my wildest aspirations. And the feedback we've seen from customers either directly or online has been terrific. But I've been most gratified to hear from so many other producers who are also looking to explore this lower-carbon package and want to know what we've learned. A few have even jumped in and done it, including Kobayashi Winery, who released their high-end Roussanne/Marsanne blend in a $195 box.

In the spirit of using the blog to answer the questions I get every day, here's a quick summary of what we've learned after six months:

  • The public is more open than they've ever been to alternative packaging. This first hurdle, which I assumed would be the biggest one, turned out to be no big deal. Granted, we have a direct relationship with the customers on our mailing list and in our wine club. But so do other wineries. And based on the number of people who let me know that this was their first-ever purchase of a boxed wine, we weren't dealing with people who were already converts to the package. That's amazing. And it's not just boxes. Writers as on platforms as diverse and distinguished as JancisRobinson.com, SommTV, San Francisco Chronicle, and Wine Enthusiast have recently published pieces in support of lighter-weight, lower-waste wine containers like boxes, cans, kegs, and bottles made from paper, resin, and plastic. 
  • The wholesale market is likely to be slower to adjust. When I published that February blog, I heard from a few independent retailers around the country asking if they could buy some of these boxes. We didn't make enough this first go-around to sell them in the wholesale market, but I put out some feelers with our wholesalers for next year. Although there were a few exceptions, the responses I got were not generally enthusiastic. Most boiled down to some version of, "You want people to spend how much for your box of wine? That won't work with our current box wine outlets." And I get this. A quick search on the shelves at our local Albertsons revealed a decent array of box wines... all selling for between $20 and $35. Doing the math, that translates to between $5 and $8.75 per 750ml. Our Patelin boxes, priced at $95, work out to $23.75 per 750ml bottle. I submit that this is still a great value -- bottles of Patelin sell for $28, after all -- but I could easily imagine the sticker shock of a grocery store customer wondering what this outlier was doing on a shelf at triple the price of the next-most-expensive box. If someone knows and trusts Tablas Creek already, great. That's easy to overcome. But are those people looking in the box wine section of their local retail store? Perhaps not. However, I still think that there is a market for high-end box wines in wholesale. It's just not at the traditional grocery and retail chain outlets. The sweet spot, I think, would be to market this to smaller, independent retailers who talk to their customers and would be excited to share the advantages of boxes. And to hip restaurants who don't have keg systems to pour wine by the glass. After all, the preservation and waste-reduction advantages offered by boxes could prove incredibly valuable at a restaurant level. No more pouring out the oxidized ends of bottles after two days. No more bins full of empty glass.    
  • The infrastructure to support small producers packaging in bag-in-box has a long way to come... but it could happen fast. There is a supply network that allows small- to medium-size wineries to operate with reasonable economies of scale. These include brokers who consolidate the offerings of vendors of bottles, capsules, labels and corks; mobile bottling lines that allow a winery to bottle a few weeks a year without having to invest in a line that costs hundreds of thousands of dollars; and warehouses who ship wine for hundreds of wineries and can negotiate on reasonable footing with common carriers like UPS and FedEx. All those pieces still need to be developed for boxes of wine. We had one off-the-shelf option (thank you AstraPouch!) on the open market for sourcing our boxes and the bags that go inside. That's fine; you don't need to make millions of boxes to contract with a printer to make your own. We're leaning toward doing so for future runs. But if you were wondering why for this year we used the plain craft cardboard box with our label stuck onto it, well, that was the only option available. For the filling, we had a similarly restricted set of options. There are no mobile boxing lines in California. There is one in Oregon, but the minimum commitment to have them drive all the way down here was in the tens of thousands of boxes. There is a custom boxing line in the Central Valley at which you can rent space if you can bring your wine and materials to them, but their minimums were similarly high. So we were left with renting (and eventually buying) a semi-automated bag filler from Torr Industries and building all the boxes ourselves. That's time consuming (see below) and not very scalable. Finally, on the shipping end, we work with the largest fulfillment house in California to ship our wine to our consumers. They didn't have a package for boxes because they'd never done it before. We had to do a bunch of trial and error, and still aren't 100% satisfied with where we ended up. What's more, neither FedEx nor UPS have approved shipping boxes for wine in box, which means they won't take any responsibility that the product arrives intact.
  • It's time consuming doing the box construction and filling yourself. As I mentioned in the last point, because of the lack of availability and prohibitively high minimum quantities for automated box-filling lines, we had to set up a little assembly line and do it ourselves. You can see the process in the pictures at the beginning of the piece. Someone has to attach the bag to the filler, start the fill, then when it's done detach it and repeat. Meanwhile, someone else has to be assembling and taping the top of the boxes, while yet another person puts a bag into that half-assembled box and then closes and tapes up the bottom. Finally, someone has to carefully stick on the label, then put the box into its "master" case box that holds six of the finished 3L packages. Each stage takes time, on average 30 seconds to fill, 20 seconds to assemble the top of the box, 24 seconds to put the bag into the box and tape up the bottom, and 16 seconds to stick on each label. That's 90 seconds per box of labor. To make 400 boxes, as we did Monday, it takes 10 hours of work time, not counting the time it takes to set up and calibrate the machine, unpack the shipments of materials, or close up finished master cases and prepare them for transport. For our cellar team of four, making 400 3L boxes was an afternoon's work. That's a lot slower than bottling using a mobile bottling line. How much slower? We normally can bottle 2000 cases in a full day of work. The 400 3L boxes is equivalent to 133 9L cases. So if we'd done a full day, we might have finished the equivalent of 275 cases... less than 15% of the volume we could have put into bottles in that same time. That's a huge disincentive to scale up a boxed wine program.
  • The package itself is even better than we'd thought. For all the challenges, we're believers in the package. We're now roughly six months out from our first batch of boxes, and the wine is still showing beautifully when we open a new box, indistinguishable from a newly-opened screwcapped bottle. We've tried the wine after having it be open two months and four months in a fridge, and it showed fresh and pure. We'll keep testing and will know more after a year, but as far as the integrity of the wine in the box, we've been happy.

So, where does this leave us? Not all that far from where we began. We think the package is good for the wine and now have confirmation that consumers are willing to give it a try even at a higher price. We have learned that the infrastructure to support smaller producers who want to move to bag-in-box is limited. We have learned that there are lots of other wineries out there who are interested, but that many are stymied by the lack of infrastructure. And we know that the wine press is focused like never before on bigger picture questions on the sustainability of wine and the containers it comes in.

All this together seems to me like it will result in changes coming sooner than later that will make it accessible for smaller wineries to offer boxes of their wine to customers. After all, it's a business opportunity, as well as a chance to help move the wine world to a lower-carbon future. Now we wait.

Patelin Red Boxes


Why is Glass Recycling in the United States So Dismal?

Glass is a product with a number of inherent advantages. It's made from a readily-available and non-toxic source (sand). It's exceptionally stable and nonreactive, and so provides a terrific vessel for containing products like wine that you might want to store for decades. And it can be melted down and reused without any degradation of its quality, so it's a perfect product for recycling. And yet, in the United States, it's recycled less than a third of the time. This fact is one of the main reasons we've been exploring alternative packaging like the bag-in-box that we debuted for our Patelin de Tablas Rosé earlier this year. But it doesn't have to be this way. Other countries recycle a much higher percentage of their glass than we do here. I found our depressingly low rate of glass recycling eye-opening enough that I have spent a fair amount of time over the last few months researching why. The conclusions say a lot about what our society and industry values right now. I'm guessing and hoping that this information might be eye-opening for you as well.

Before we start investigating why, a quick review of the facts. According to the EPA, in the United States our glass recycling percentage is 31%, and non-recycled glass represents about 5% of the waste that goes into American landfills each year: 7.6 million tons of glass annually. Our recycling rate is less than half of that in Europe (74% overall) and one-third of the best-performing countries like Sweden, Belgium, and Slovenia (all over 95%). And it's actually worse than those numbers appear, since a significant percentage of the glass that is collected and classified as "recycled" in the United States is in fact crushed up and used for road base rather than melted down and used to make new glass.

The stakes are significant. Recycling glass has positive impacts not just on the waste stream, but on energy use and greenhouse gas emissions. According to the Glass Packaging Institute, making new glass containers from recycled glass saves between 20% and 30% of the energy, roughly 50% of CO2 emissions, and offsets a greater-than 100% requirement for inputs, compared to working from raw materials. What's more, according to a 2017 survey by the Glass Recycling Coalition, 96% of Americans want and expect that glass be included in their recycling options.

So why, if waste glass is a usable commodity, if consumers expect to recycle it, and if doing so saves on cost compared to working from raw materials, isn't the picture here better? The consensus among experts is that it boils down to three main factors.

  • The most widely adopted recycling system in the United States is problematic for glass. Single-stream recycling, in which glass, plastic, and paper are co-mingled in a single bin for pickup and transport to a materials recovery facility (MRF), is overwhelmingly the most common community-sponsored recycling system in America. It is convenient for households, who can toss all their recyclables in one place, and for solid waste companies, who can pick them up with one truck. However, while plastic and paper are unlikely to be damaged in the collection process, glass is fragile and often shatters in the collection process, becoming difficult to sort and also contaminating the other recyclables. Plus, single-stream recycling systems encourage “wish-cycling” where consumers throw nonrecyclable products like light bulbs, plastic bags, soiled cardboard, and Styrofoam into their bins figuring that it’s better to over-recycle than to throw away something that’s recyclable. Doing so adds cost to the recycler and sometimes leads to it being less expensive to send loads to the landfill than pay the cleaning and sorting costs. By contrast, multi-stream recycling systems, in which glass, paper/cardboard, and plastic are placed in different receptacles and collected separately, bypass the MRF entirely and can usually go straight to a processing facility. The downside of these systems is that they cost more for the municipality and solid waste companies, and there is often not the political will to pass along these costs to taxpayers. But the difference is outcomes is stark: just 40% of the glass that goes into single-stream recycling systems ends up getting recycled, compared to 90% from multi-stream recycling systems.

Trash and Recycling

  • The United States is big. There are roughly 400 MRF facilities around the country. But there are many fewer glass processing facilities, which turn recycled glass containers into cullet, or usable fragments often sorted by color: just 63 nation-wide, in 30 states. There are even fewer glass manufacturing facilities: just 44, in 21 states. Processing facilities are often far away from population centers where glass is collected and MRFs built. Glass is heavy and bulky, which means that the transportation costs from MRF to processing facility can, absent other incentives, raise the price of the cullet that results high enough to outweigh the savings from using recycled glass.
  • Transparency is low, both pre- and post-consumer. First, from the post-consumer end. Most people don’t know what happens to their recyclables once they’ve been collected. Consumer surveys show that residents overwhelmingly want their communities to recycle, and reasonably assume that if they do their part their municipality will take care of the rest. But municipalities have little incentive to report on what happens after the recycling is collected. Do you know where your town’s recyclables are sorted? Or what percentage is sent to the landfill? Do you know whether the process makes or loses money for the community? I didn’t. And communities, which have largely chosen a recycling system that gives consumers a false sense of effectiveness, don’t have the incentives to make this information easy to find. Second, from the pre-consumer end. Have you ever seen a wine label display the recycled content of their glass? I don’t think I have. That’s an indication that wineries don’t think that their customers care about this information, or at least don’t care enough to displace other content in what is valuable and scarce label real estate. And bottle suppliers don’t seem to think that wineries care about this information. We pushed our glass supplier TricorBraun to get us bottles with the highest-possible percentage of recycled glass. Our antique green bottles are made with between 60% and 70% recycled material, and our flint (clear) bottles made with 35-50% recycled material. That’s the most that’s available for domestically-produced wine bottles. But that information isn’t easy to find. If you look at TricorBraun's selection of Burgundy-shaped bottles, each listing includes information about their weight, base diameter, color, neck size, height, punt height, mold number, capacity, finish, and style. But there’s no information on the bottle’s recycled content. That’s surely an indication that bottle suppliers either don’t see this as a point of differentiation or don’t have recycled content widely enough available for the resulting information to be worth sharing. And wine isn’t unique. Glass containers, whether for beverages, food, or household products, don’t typically disclose the amount of recycled content. All this makes it difficult for a consumer to make informed purchasing decisions. 

So what’s the way forward here, for consumers and wineries? I see a few possible avenues that could help.

  • Wineries: ask your bottle brokers and manufacturers about the recycled content of the bottles you buy, and demand bottles with as high a recycled content as possible. It’s clear to me that bottle producers and brokers are not sufficiently focused on increasing the recycled content of their products. If that’s the case, it’s because it isn’t being asked of them by their customers. Wineries of all sizes, but particularly larger ones, have significant market power. We’re not a large winery, but we will still buy something like 350,000 bottles this year. The larger the winery, the more power you have to move the needle. And for wineries who are a part of organizations like International Wineries for Climate Action (IWCA) and committed to achieving meaningful carbon footprint reductions by 2030, increasing the recycled content of your glass bottles should be a piece of the solution you’re pursuing, along with reducing the weight of those bottles and exploring alternate packaging. Because the glass bottle accounts for more than half the carbon footprint of the average California winery, it also offers the most important target for improvement. 
  • Sustainability certifiers: Add a recycled glass component to your winery metrics if you haven’t already. Most California wineries are a part of a sustainability program. But at least our local program (SIP Certified) doesn’t appear to have any mention of using recycled glass in your bottles in its protocols. I have my issues with sustainability programs, which I’ve shared at length here and elsewhere, but they remain a powerful tool in incentivizing the high percentage of wineries who participate in them to make incremental positive changes. (And wineries, if you’re a part of a sustainability program that doesn’t include anything about this, ask them why.)
  • Consumers: Ask the wineries that you patronize about the recycled content of their bottles. If you have a direct relationship with any wineries, reach out to them directly. Wineries are unusual consumer products in that most do have direct relationships with many of their customers. But if you don’t, ask your local retailer. If they don’t know, they can ask the distributor. The more people along the supply chain who are inquiring about this information, the more pressure there will be on bottle suppliers to use more recycled content, the more market there will be for recycled glass, which will make it more attractive for communities to recycle their waste glass rather than sending it to the landfill.
  • Everyone: Push your communities to be more transparent about the outcomes of their recycling programs. This is particularly important if you’re a part of a single-stream recycling system. If the recyclables are being sorted and used at a high rate, that’s great. But it’s likely not. If not, push for multi-stream recycling, or at least better education on why materials aren’t being used. Is it because of contamination? If so, encourage your community to share information about the costs of “wish-cycling”. Is it a cost decision? Find out what it would take to implement a multi-stream recycling program. There are real challenges here, particularly with the market for recycled commodities still developing. But the status quo, where local governments are quietly misleading their citizens about the efficiency of their recycling programs, isn’t viable.

We know that we can do better, because European countries have shown the way, typically with a combination of multi-stream recycling (to produce good supply) and industry mandates for recycled content (to ensure that there is demand). Neither of those are impossible here; they're just a question of focus and political will. Yes, distances are shorter in Europe; the more densely populated continent means that the shipping costs between consumer collection and glass processing are less. But that’s an incremental difference. If there were more demand from consumers and beverage producers, there would be more recycled glass products available. And that would create a positive feedback loop that would encourage better recycling decisions at the community level.

Glass RecyclingPhoto modified from the original on Wikimedia Commons by user Ecovidrio

We can do the same, or something similar, here. Let’s get to work.


Why we believe the time is right for a $95 box of wine

Last summer, I wrote a blog I called A Winery Carbon Footprint Self-Assessment: Why I Can't Give Us an "A" Despite All Our Progress in which I broke down how we stacked up against the baseline California winery across all the components that make up our carbon footprint, from vineyard to winery to packaging and transport of finished wine. Overall, we look good against the baseline, thanks to the combination of organic farming with minimal outside inputs, solar power, and the lightweight glass that we use for all our bottles. My rough estimate is that we have about 60% of the carbon footprint of the baseline.

One of the things that was really driven home to me as I did this research was the importance of the packaging in wine's overall environmental footprint. According to the assessment of California Wine's Carbon Footprint published by the California Sustainable Winegrowing Alliance (CSWA) in 2011, which is what I used as my baseline, more than half of California wine's impact is due to the packaging in glass bottles. And that's not surprising; glass is energy-intensive to make and transport, as it requires high temperatures to melt and mold and is heavy to transport. Moving to lightweight glass reduces a winery's footprint by 10%, while using heavy bottles adds 10% to that tally, according to the CSWA's report:

CO2 Impact by Bottle Weight

In the piece, I did mark us down a bit for not using the 3L bag-in-box, which is by far the most effective package for reducing wine's carbon footprint. But I admit that I didn't take it particularly seriously, as the market for the 3L wine boxes is still (at least in the United States) almost entirely a bottom shelf one, with boxes topping out around $30 retail. Given that our least expensive wine at the time was $25, and the box contains four bottles, I didn't think it was an option for us.

After I published this piece, I got a number of interesting comments that made me rethink that position. A great example is one on my personal Facebook page from friend and former wine blogger Jason Mancebo:

Really great effort here, Jason. Tons of respect for your efforts and transparency in that effort! One thing that rubs me a bit wrong is: ...."we don't use the bag-in-box 3 liter package (the best available package, in terms of CO2 footprint) at all, and likely won't as long as it still carries the stigma of grocery store generic."
 
Leadership requires risk and without risk, this (stigma) won't ever change. A winery of your size and your commitment to environmental issues is a perfect "Poster Child" to change the stigma. As a consumer I wish I had more choice on quality wine than the 750 glass bottle. Cans are great, but limited selection and volume requirements = lower quality. the 3L would be great, especially to ship for @home consumption. Go for it! Be the change!!

Since then, I've found my own feelings around the 3L bag-in-box evolving. And Jason was right; the issues with the format -- at least for wine made for short-term consumption -- are almost entirely about consumer perception. After all, think of the advantages:

  • Preservation. When you open a bottle of wine, the liquid inside is exposed to oxygen, and starts the clock ticking on the destructive effects of oxidation. If you're careful, and re-cork or re-cap the wine promptly and put it back in the fridge, you can get a week or so of life. If you forget and leave the half-empty bottle on your dinner table, it's likely to be compromised by morning. But not in a bag-in-box. Because the bag containing the wine deflates inside the box as you pour wine out of its spigot, oxygen never comes into contact with what remains inside, and you can keep an open box in good shape for weeks or a few months in your fridge.
  • Storage space. It's amazing how much space and weight are taken up by the bottles and the fact that because they're round and breakable they can't even sit snugly next to each other. When we got a look at our first 3L boxes they looked so small that we thought the vendor had sent us 1.5L boxes. It wasn't until we measured out three liters of water and filled one up that we realized that it was three liters after all. That saved space is extra room in your fridge and in our winery and warehouse.
  • Portability. Liquid is heavy, but wine bottles are too. The 470 gram (1 lb.) bottles that we use are among the lightest on the market. Even so, they end up making up nearly 40% of the finished 1,220 gram (2.7 lbs.) weight of a filled bottle. Four full bottles together weigh nearly 11 pounds. The full 3L bag-in-box weighs less than seven. That's easier to lift and take with you, sure, but it's also cheaper to truck and ship. Plus... glass is breakable. Liquid in a plastic bag inside a cardboard box? Not so much.
  • Footprint. The CSWA chart that I shared above makes the case clearly. Compared to the packaging required to put that same wine in 750ml glass bottles, the carbon footprint of the bag-in-box package is 84% less, and the carbon footprint of distributing this lighter, more compact package is 60% less. The CSWA study didn't specifically look at the footprint of delivering direct-to-consumer (DTC) wines, but I'm sure the savings of moving to bag-in-box is similar if not greater than the savings via distribution, given all the packaging that's required to ship glass bottles safely via companies like UPS and FedEx and the greater per-bottle transportation footprint of air shipping compared to palletized wholesale transport by truck or rail.

Of course, there are unknowns about this package too. Is it good for long-term aging of wine? I'd doubt it. Is the package recyclable? The boxes are, although the plastic pouches inside are not in most places. (Of course, in America our glass recycling percentage is a disheartening 31%, so this still means a lot less trash headed to the landfill on average). And will people buy it at a price that allows higher-end wineries to adopt the package? I floated on Twitter that we were thinking about trying it with our new vintage of Patelin Rosé and got a heartwarmingly enthusiastic set of responses.

It seems like it's time to find out the answer to the question "will people buy a high-end wine in a box". To that end, we've decided to dip our toe into this water by diverting 100 cases of the 2021 Patelin de Tablas Rosé into 300 3L bag-in-box packages. The Patelin Rose seems like a great place to start, since it's a wine that we suggest that people drink in the near-term anyway. A few photos of the process. First, Austin at the filling machine (left) and Chelsea building boxes (right):

Box of rose filling

Box of rose making boxes

Then Gustavo putting on labels (left) and the finished box (right)!

Box of rose labeling

Box of rose finished

Since we're paying less for the packaging, we'll be passing along that savings to customers, pricing each box at $95 instead of the $112 that the four bottles would cost. Because it takes up less space and weighs less, we can pass on shipping savings too, counting each box as two bottles for shipping rather than four.  

Will that be enough to tempt people who might not have dreamed of buying a box of wine? I hope so. For this batch, we're only making it available for sale direct, i.e. on our website and in our tasting room, so we can explain directly to the customers who might be interested why we've made this choice. If it works, we'll do it with some additional wines going forward. If it really works, we might even make enough next year to sell some wholesale. After all, there was a time when screwcaps were considered appropriate only for cheap wines. And when wine in keg, to be ordered by the carafe or glass, was unheard of. But in both cases we decided that we trusted our followers enough to try, because we thought that the decisions were the right ones for the wines. In this case, we think it's an important approach to try both for the wine, and for the planet.

Patelin Rose Box with Amanda Jason and Neil

No time like the present to find out if we're right. If you're on our mailing list, look for an email next week announcing its release.


What do you do with a vineyard flock when it can't be in the vineyard? Regenerate your forests.

In the winter, when the cover crops are tall and green, having sheep in the vineyard is pretty easy. There's plenty of food for them. The dormant vines aren't of interest to the flock, who focus on the grasses and weeds. You build up your soils without having to bring in outside fertilizer. You minimize your tractor passes and the soil compaction and diesel exhaust that come with them. This scene, from a few years back, is typical:

Losing the sheep in the cover crop - Roussanne block

The cumulative impact of the sheep, year after year, has been transformational for our soil. The roughly 200 sheep we have drop some 750 pounds of manure per day. All that organic matter provides nutrients to the vines, but also increase the soil's water-holding capacity. Given that we don't have a water table at any depth that roots can get to, our ability to dry-farm is dependent upon how much water our surface layers can hold. The calcareous soils that led us to choose this property are a great start. But the sheep have been a big help here too, and are key to our ability to farm regeneratively, pulling carbon out of the atmosphere and fixing it in the soil.

The challenge comes in the summer months, when they can't be in the vineyard because they would happily eat the leaves and fruit off the vines. Plus, it stops raining in April and as the grasses dry out the flock's food gets scarcer. If you have to bring in feed from offsite it can get expensive. Plus, sheep are natural wanderers, and can develop health problems if they're kept in the same small area day after day. So, what to do? For most of the past decade, they summered on the block we call Jewel Ridge, which we purchased in 2011 but hadn't started planting until recently. But over the last two years we planted about 25 acres of the 60 or so that were cleared there, reducing our summer grazing space by nearly half.

One resource that we do have is our forest land. It's harder to run sheep in the forest than it is in an open space, because setting up the fences requires more work. But there's nothing about sheep that makes them less happy to be in the forest, and nothing about the forest that makes sheep an unwelcome addition to the ecosystem. Far from it. According to our Shepherd Dane Jensen, hundreds of years ago the forests in California's Central Coasts would have been home to massive herds of grazing animals like deer and elk, and those grazers played a big role in keeping the forests healthy. Rather than let grasses and shrubs accumulate, competing with the larger trees, grazers turned that biomass into manure, which got incorporated into the soil. With the arrival of European settlers, land was subdivided and fenced off, the migratory herds of grazing animals hunted for food, and fires (another natural part of the ecosystem) repressed. Forests got denser and shrubbier, which in the 21st Century combine with the warming climate to make the fires that do start more dangerous and destructive than ever.

Re-enter our flock of sheep. Last summer we started grazing them in some limited forest areas that we could enclose. This summer, we've started cutting fence lines through the denser growth so they can get into areas we couldn't touch last year. It's been amazing watching them work. They clear the invasive grasses, the shrubs, even the poison oak. This photo shows them in their first day in a new block, attacking the poison oak with gusto:

Sheep grazing on poison oak

After a few days, they've turned those dry surface plants into manure, and eliminated some of the competition for the oaks. Plus, their work will help that land absorb more of this winter's rains, which will further strengthen the oaks. Check out this "after" photo of the flock in a forest block, with Bjorn the Spanish mastiff typically sleepy as he usually is in daytime. At night he's on high alert, protecting his flock from mountain lions and coyotes:

Sheep grazing in the forest with Bjorn

In the vineyard, we move the flock daily, mimicking the natural patterns where herds or ruminants stay together for safety (the origin of the term "mob grazing") but migrate based on the pressure of predators so that they don't stay anywhere long. In the forests, we enclose a somewhat larger area of a few acres at a time, but still move them every few days, making sure we don't over-graze any section or neglect any others. We know that doing so is good for the forests, and just as importantly, good for our fire risk.

Based on the questions I get, I think that a lot more wineries would have sheep to help with weeding in the winter if they could think of what to do with them in the summer. Here's one suggestion: look to your forests.


Aspen-inspired reflections on what it means to be a sustainable winery

This past weekend I flew to Aspen to participate for my first time in the Aspen Food & Wine Classic. It was my first work flight since January of 2020 and the only out-of-state visit and only wine festival I have planned this year. I've been cautious in this ongoing pandemic both what I commit Tablas Creek to and what I choose to participate in myself. But this seemed like an opportunity I couldn't pass up.

I'd been invited by Food & Wine's Executive Wine Editor Ray Isle1 to join him on a panel with the title "Wines for a Healthy Planet". It was a chance to talk through the many permutations of sustainable, organic, Biodynamic, Regenerative Organic, natural, and more, in front of as high a profile audience as any in the world of wine. We've been a part of (or at least adjacent to) most of those categories over the years, and I had a chance to have a real conversation with Ray about what it means to be a responsible winery in this day and age. And yet because of the many different ways in which the wines Ray chose advance the goal of a healthier planet, the discussion went places that I hadn't expected, and I come back to California with some new inspirations on how we might continue to evolve our farming and our operations. I wanted to share those thoughts while they're fresh in my mind, and encourage any readers to share other innovative ways that have come across their radar that might go beyond a farming certification.

Jason Haas and Ray Isle at Aspen Food & Wine 2021

I'll follow Ray's lead and share the eight wines in the lineup, in the order in which we tasted them, with some thoughts on how each advances the discussion.

  • 2019 Frog’s Leap Rossi Reserve Sauvignon Blanc. John Williams, Proprietor and Winemaker at Frog's Leap in Napa Valley, is an inspiration of mine, famous for his early adoption of organic farming, his no-nonsense approach to what really matters in Biodynamics, and his embrace of dry farming. He's been outspoken about how all three are how he's made wines of soul and balance in an era when most of his neighbors were chasing power unapologetically. As a pioneering advocate for natural ways of making wine, John's Sauvignon Blanc was a great way to start. [Note, if you haven't read John's lovely piece "Thinking Like a Vine" you should.]
  • 2019 Tablas Creek Esprit de Tablas Blanc. I got to debut our newest vintage of Esprit Blanc next. I've spoken plenty about our own approach to farming and to building a responsible business, but focused in my remarks at the seminar to explaining the significance of the Regenerative Organic Certification that we received last year. More on this in a bit.
  • 2016 Pyramid Valley Field of Fire Chardonnay. New Zealand has been a world leader in sustainable farming practices, with 96% of its acreage included in its nationwide sustainability program. Pyramid Valley takes that one step further by implementing Biodynamics, producing this brilliant Chardonnay from their limest0ne-rich site in North Canterbury. You could taste in the vivacity of the wine the health of the vines and their expressiveness of their soils. 
  • 2019 J Bouchon Pais Salvaje. OK, here things got weird and even more fun. Pais (known in America as Mission) is an ancient grape variety, likely Spanish in origin, that was brought to the New World by Spanish missionaries to produce sacramental wine five centuries ago. It has largely lost favor in recent decades as new varietals arrived here, but this wine was unique in my experience. Made from wild grapevines more than a century old, seeded (presumably) by birds and growing as a wild grapevine would, climbing trees in a riverbed in southern Chile, these vines have never been cultivated, irrigated, pruned, or otherwise intervened with. They're picked by workers on tall ladders leaned against the trees. Their website has a photo. Truly a wine made without impacts on its environment! The wine itself was bright and spicy, showing its 50% carbonic fermentation, rustic and refreshing. 
  • 2018 Cullen Red Moon Red. From the Margaret River region in Australia, Cullen has been organic since 1998 and Biodynamic since 2003. Beyond that, they're the first winery I know of to be certified as carbon-neutral, achieved both by reductions in their own footprint (the glass bottle they use is the lightest I've ever felt) and through the funding of reforestation programs and a biodiversity corridor project. The wine, a blend of Malbec and Petit Verdot, was minty, spicy, and light on its feet, about as far away from the jammy stereotype of Australia as it's possible to get.   
  • 2018 Tenuta di Valgiano Palistorte Rosso. Made in Tuscany from a blend of Sangiovese, Merlot, and Syrah, like many of the other wines the Tenuta di Valgiano was organically and Biodynamically grown. But unusually, it was made from a vineyard entirely surrounded by forest, isolated from other vines that might have been treated in a more industrial way. The idea of chemical drift isn't one that gets talked about much in grapegrowing, the wine gave Ray a chance to share stories of other vineyards that saw their border rows of vines defoliated by herbicide sprays.
  • 2016 Torres Grans Muralles. The Torres family of wineries, stretching from Spain to Chile to Sonoma, is one of the world's largest family-run producers. They're also leaders in sustainability, particularly in their work co-founding International Wineries for Climate Action (IWCA), whose participants commit to reducing their carbon footprint 50% by 2030 and 100% by 2050. This wine shows another piece of their commitment to how wineries can have positive impacts on their communities, sourced from ancient vineyards in the Spain's Conca de Barberà region discovered as a part of a conservation effort Familia Torres began in the 1980s, in which they placed ads in small-town newspapers looking for farmers with plots of old, overgrown grapevines. This led to the discovery of two heritage varieties (Garró and Querol) which combine with Garnacha, Cariñena, and Monastrell to produce this unique wine.
  • 2017 Spottswoode Cabernet Sauvignon. We finished with a classic. Spottswoode was one of first wineries in Napa Valley to begin farming organic in 1985 and has been certified since 1992. They're now Biodynamic certified as well, a B Corp (the first, winery, I believe, to achieve this), and participants in programs like 1% for the Planet and IWCA. Their "One Earth" list of initiatives is an inspiring example of how a winery can make a positive impact in multiple ways. But just as important is the example they set. Far from environmental sensitivity being something for the fringes of wine, all these efforts help them make a superlative version of America's most famous and popular grape.

I asked Ray for how he chose this diverse collection of wines. His reply emphasizes that while farming is important, it's not just about that:

“I did this seminar because I wanted to highlight how wineries around the world—literally in every wine region—have become more and more invested in agricultural and winemaking practices that are good for the environment, rather than potentially detrimental. Whether that’s through organic viticulture, regenerative agriculture, biodynamics, or climate-conscious programs for reducing a wineries’ carbon, water or energy footprints, there’s a global shift in wine right now towards this sensibility. I feel like the producers I chose—Spottswoode, Pyramid Valley, Frog’s Leap, Tenuta di Valgiano and others, including of course Tablas Creek—are at the forefront of these efforts. Plus, they all make excellent wine; that’s pretty vital, too.”

I come away from this experience convinced that the biggest sustainability challenge for the generation of wineries that, like us, have adopted organic or Biodynamic farming in the last few decades is going to be to improve our business practices. We will of course continue to invest in our farming. I'm proud that Tablas Creek is helping lead the way on some of these initiatives, specifically the work that we've done to achieve Regenerative Organic Certified status. But as I wrote when I published the results of a carbon footprint self-audit in May, the challenges of improving packaging and energy use and water conservation will loom large over the wine community in coming years.

After being a part of this seminar, I have a bunch more ideas running around in my head. Thanks, Ray.

Footnote:

  1. If you'd like to get to know Ray a little (and you should) he was my guest in one of my Instagram Live conversations this summer. Our archived conversation can be found here.

Gustavo's Garden: Benefits for Our Vineyard... and Our Team

By Ian Consoli

The first summer I worked at Tablas Creek, I was pleasantly surprised to find a constant stream of fresh fruits and vegetables appearing in the kitchen. It didn't take long to find out that the man delivering these treats was Gustavo Prieto. Gustavo has worked in our tasting room, vineyard, and cellar; you can learn about his many talents in an interview we published in 2017.

Another summer is here and, once again, fruits have started making their appearance in the lunchroom. Having enjoyed the fruits of his labor this long, I sat down with Gustavo to hear his philosophy on gardening, how it got started, how his work in the staff garden also benefits the vineyard, and what advice he has for home gardeners.

Gustavo standing in the garden

Please remind our audience where you grew up and how you came to be at Tablas Creek.

I was born and raised in Chile. I went to college at Cal poly San Luis Obispo. I earned a degree in fruit science, which brought me into agriculture. I went back to Chile after earning my degree and worked in produce imports and exports. I moved back to the central coast later and decided to switch careers, venturing into the wine business. A couple of years in, I started hearing about Tablas Creek. Pretty much all the roads lead to Tablas, you know? Every single person that I talked to said, just go to Tablas. So I came one day and tasted the wine, and that was it for me; I applied for a job and started in the tasting room. That was my beginning 14 years ago.

What is your role at Tablas Creek?

I run the biodynamic program at Tablas and keeping it moving forward. That's my primary responsibility, but I also work in the cellar during harvest and various projects in the vineyard. I'm in charge of all the fruit trees, watering, pruning, harvesting, et cetera. In the summer I plant a garden to be enjoyed by the employees.

And that is why we're here, to talk about that garden. Did you have a garden growing up?

Not at my house, but my grandparents'. Both of my grandparents were farmers in Chile. I remember seeing these beautiful, huge gardens, a couple of acres planted with everything from corn to strawberries, cherries, apples, peaches; you name it. Also, greens and summer stuff like squash and zucchinis. Their gardening actually fed a big family, so it was needed and provided fresh fruit and produce for a large number of people. That's the way things were done at the time. From since I can remember, I was working in the garden early in the morning, with the dew on the ground, getting my feet wet, and plucking the strawberries fresh from the plant. I think that planted the seed early on for me to decide to study agriculture.

Do similar crops grow here to Chile, are there some that grow better there than they do here and vice versa?

It's basically the same because we share the same climate due to being in similar latitudes. It is a Mediterranean climate like we have in California, so we can grow the same things here that they can grow there. We're pretty big in avocados, table grapes, and apples.

What do you have growing right now?

We have a lot of tomatoes, which is great, they look absolutely beautiful; lots of corn also. Corn and tomatoes are some of the main things that we grow here. We have different kinds of chili peppers, squash, zucchini, melons, watermelons, a little bit of basil, and pumpkins so that they will be ready for Halloween. Basically, summer crops, plants that do well with the soils and need a lot of heat.

Gustavo picking in the garden

Is there anything that grows particularly well?

From my experience, corn is beautiful every year. Tomatoes do fantastic. Zucchini grows well everywhere; that's not a secret. Squash is the same; they thrive in this dry heat. I planted garlic early this year, very beautiful garlic with nice big heads. I found onions do quite well in these soils. Last year was our first year planting them, and I was impressed by how well they dealt with the temperature. They kept growing through the summer, which they're not meant to, but they did well, and we enjoyed them throughout the season.

How much of the land is dedicated to growing crops?

A quarter-acre.

What do you do with all the crops you grow?

Everything is for the consumption of the employees at Tablas. We distribute everything when they're ready. We just harvested the last of the cherries, and most of the employees got a handful to take home. We'll bring some peaches next and maybe our first nectarines, but the whole idea is to share with everybody.

How does having a garden benefit the vines at Tablas Creek?

It helps bring more diversity to the farm. We're biodynamic, organic, regenerative, and the garden is another level to complement what we've already been doing. The fruit trees, for example, have been planted for many years now, olive trees, fruit trees, et cetera. It also creates a habitat. When corn blooms, the bees go crazy. Everything else blooms and attracts bees, beneficial insects, and different pollinators, bringing more and more diversity to the farm.

What advice do you have for aspiring gardeners to start?

Go for it. Be curious and try things. You will learn from others by asking questions, like what grows best in your area and potential issues. The resources are out there as well. You can get help from the local ag commissioner and farm advisors; all of those people will be glad to help you. Also, don't be intimidated by it. Some people say they don't have a green thumb, but it's like driving; you learn, you mess up a little bit initially, but stick with it, and you will get it.

Any closing thoughts?

Yes, my wife, Heidi Peterson, is a big inspiration for me. My first personal garden was here in California, and she was the one that inspired me to start. She has been gardening forever and shared her local knowledge with me. She really taught me a lot. Putting what I learned growing up in Chile with what Heidi had to offer has allowed me to run the garden here at Tablas Creek.

Gustavo smiling in the garden